Digital Marketing Specialist

Blakely Fundraising; Canada; Remote; CAD 60,000 - 70,000; Full time

Job summary

Blakely Fundraising is looking for a Digital Marketing Specialist to lead digital content initiatives across various channels. This role involves collaborating with internal and external teams to execute successful digital campaigns, utilizing platforms like Mailchimp and Salesforce Marketing Cloud while ensuring high quality and performance tracking. Join a diverse team and contribute to impactful campaigns that inspire fundraising success.

Benefits

Comprehensive benefits package including health, dental, and vision care

3 weeks vacation plus an additional 9.5 days off

Qualifications

• Minimum of 2+ years relevant experience in digital marketing.
• Knowledge of digital marketing channels and common web technologies.
• Experience in managing digital projects and building relationships.

Responsibilities

• Collaborate to define campaign requirements and manage projects.
• Develop and deploy email campaigns using various marketing platforms.
• Monitor campaign performance and identify optimization opportunities.

Skills

Digital marketing

Project management

Email marketing

Data analysis

Content management systems

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

Salesforce Marketing Cloud

Google Analytics

Microsoft Excel

Job description

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We are seeking a Digital Marketing Specialist with proven experience managing and developing digital content across channels, including email campaigns, landing pages, and paid media. In this role, you will be the digital lead for multiple clients and work collaboratively with both internal and external stakeholders, such as developers, media teams and client representatives, ensuring the successful launch of digital campaigns.

You should be well-versed in best practices for website, email design and digital advertising to ensure seamless campaign execution. This role involves managing complex projects concurrently and collaborating with various teams such as Client Relationships, Creative and Data. Your strong background in digital development and project management will make you an excellent addition to our Digital Marketing team.

RESPONSIBILITIES

• Digital Strategy : Collaborate with internal and external stakeholders to define campaign requirements and manage projects from inception through to launch
• Email Campaign Management : Develop and deploy email campaigns using various marketing platforms such as Mailchimp, Salesforce Marketing Cloud, Luminate and Raiser's Edge NXT
• Landing Page Creation : Build and customize campaign landing pages within content management systems such as WordPress and HubSpot, incorporating integrations with donation platforms such as Fundraise Up and AKA Raisin
• Quality Assurance : Conduct thorough quality control checks on emails, landing pages, and digital ads prior to launch
• Tracking and Reporting : Implement necessary UTM tracking parameter to ensure accurate data flow into tools such as Google Analytics and CRMs to enable detailed reporting
• Performance Monitoring : Continuously monitor digital campaign performance and identify opportunities for optimization
• Digital Strategy : Collaborate with internal and external stakeholders to define campaign requirements and manage projects from inception through to launch
• Market Research : Conduct research on digital marketing trends and communicate insights to internal teams to inform strategic decisions

MUST HAVES

• Minimum of 2+ years relevant experience
• Ability to collaborate effectively, manage multiple complex projects with competing deadlines, and excel in a fast-paced environment
• Knowledge of digital marketing, with expertise in one or more areas: email, webpage, social media, or search marketing, along with a solid understanding of common web technologies
• Experience in managing digital projects and campaigns, including building relationships with third-party partners and bridging communication between technical and non-technical stakeholders
• Working knowledge in marketing platforms such as Mailchimp, Luminate, Raiser's Edge NXT, Fundraise Up, and software such as Microsoft Excel, Word, PowerPoint and Outlook
• Understanding of analytical tools such as Google Analytics, Google Tag Manager and Looker Studio
• Familiarity with media platforms such as Google, Meta, Instagram, LinkedIn, Pinterest as it pertains to paid advertising

WHO IS BLAKELY?

We are a diverse and smart team who value transparency, collaboration, hard work, and curiosity. We value people above all else and we demonstrate that in our team, in our work, and within the amazing relationships we nurture every day with our clients.

As a workplace which strives to create a culture based on inclusivity and teamwork, we believe that our culture is our biggest competitive advantage. We provide equal opportunity to all employees and applicants without regard to race, religion, colour, gender identity, age, sexual orientation, neurodiversity, or disability, visible or invisible.

We need YOU – an accomplished Digital Marketing Specialist who wants to make a difference in the world – to join our team.

Salary Range: The starting salary range for this position is $60,000 – 70,000, commensurate with experience. In addition, a comprehensive benefits package including health, dental and vision care, 3 weeks vacation plus an additional 9.5 Blakely days off (half day Fridays before each long weekend and the office is closed for one week at the end of December each year).

Location: This is a location-flexible work from home position, within Canada . Maintaining a good working relationship is key to success, so we gather our entire team together 3 – 4 times a year in Aurora, ON . There will be department meetings or 1 on 1 meetings with your manager in person required throughout the year. For those that live 150KMs or more away from Aurora, ON we cover all travel expenses in line with Blakely’s travel policy. In addition, if you are in a client facing role, there will be in person client meetings required, dependent on the client and Blakely needs, with reimbursement for travel based on Blakely’s travel policy.

HOW TO APPLY

If this description sounds like you, please send yourresume to us at [e-mail] no later than 11:59 p.m. on July 11th, 2025 .

We thank all those who apply, however, only candidates of interest will be contacted.

Begin your journey with us in 2025, and let’s inspire people to do more.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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