Content Marketing Specialist

WellnessLiving; Vaughan; Remote; CAD 55,000 - 75,000; Full time

Job summary

WellnessLiving is seeking a Content Marketing Specialist to craft compelling content that drives action. This fully remote, full-time role involves creating high-quality copy for emails, landing pages, and more, while collaborating with cross-functional teams to enhance the customer journey. Ideal candidates will have B2B SaaS experience and a strong writing portfolio, supporting business owners in the health and wellness industry through strategic content marketing efforts.

Benefits

Competitive salary

Vacation and benefits package

Remote flexibility

Opportunities for career growth

Qualifications

• 2+ years of content marketing or copywriting experience, ideally in a B2B SaaS environment.
• Strong writing portfolio demonstrating high-performing work.
• Proficient with A/B testing principles and content analytics.

Responsibilities

• Create high-impact content across various marketing channels.
• Drive alignment with marketing, product, and sales teams.
• Measure and optimize content performance using data.

Skills

Email Copywriting

Conversion Optimization

Content Strategy

Collaboration

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Platforms

Job description

Job Title: Content Marketing Specialist

Salary: Based on Experience + Vacation + Benefits

Location: Remote, Canada

Length: Full-time, Permanent

Reporting Manager: Senior Content Marketing Manager

About Us

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.

At WellnessLiving, our team is driven by four core values that shape everything we do. If you share these values and meet the qualifications outlined for this role, we encourage you to apply - we’d love to learn more about you!

Customer First – We approach every challenge with a customer-focused lens, driven by an obsession with our customers’ happiness and success.

Excellence – We approach every task, whether big or small, with a steadfast commitment to exceptional execution and the pursuit of greatness.

Accountability – We take full ownership of our decisions, actions, and outcomes – both successes and failures.

Adaptability – We recognize that sustained success demands that we be malleable and purposefully evolve, acknowledging that the world is dynamic and constantly changing.

About You

You're a strategic, full-funnel content marketer with a knack for writing high-converting copy that speaks directly to business owners. You live for crafting emails that drive action and landing pages that offer an amazing user experience. You’re excited by SaaS growth strategy, comfortable moving between short-form and long-form content, and love supporting every stage of the customer journey, from awareness through onboarding.

First and foremost, you’re a writer. A clear, concise communicator who takes the time to understand our audience of business owners, from fitness centers to martial arts studios to Medispas. You know how to use AI to enhance your work without replacing your craft. You also understand the language of B2B sales and marketing, and you know how to use content to generate demand, accelerate conversion, and reinforce brand trust.

Our Ideal Candidate Will Bring

Email Copywriting Mastery — Proven ability to write lifecycle emails, outbound campaigns, and trial nurture sequences that drive opens, clicks, and replies.

Conversion-Driven Mindset — Deep understanding of what makes content perform across landing pages, websites, webinars, and sales enablement materials.

SaaS Content Expertise — Experience creating content that supports complex customer journeys, including top-of-funnel awareness and bottom-of-funnel decision support.

Fast, Collaborative Execution — Able to manage multiple projects a

t once, juggle shifting priorities, and partner with design, product, and sales teams to get content over the line.

Adaptability & Autonomy — Comfortable working in a high-growth, remote-first environment with the independence to own and improve your domain.

Responsibilities

Create high-impact content across a variety of key formats, including:

• Email marketing: outbound sequences, product launches, lifecycle and nurture campaigns.
• Web and landing pages – optimized copy for product pages, lead-gen offers, and CTAs.
• Sales collateral: one-pagers, decks, and trade show copies.
• Ad copy: short-form copy for paid social, search, and retargeting campaigns.
• Webinars: promotional emails, registration pages, content outlines and presentations.
• Blogs and SEO content: long-form articles aligned with search and lead goals.
  
  

Drive Alignment And Execution

• Collaborate with marketing, product, and sales teams to support key initiatives and campaigns.
• Partner with design to turn messaging into compelling, on-brand creative assets.
• Build and maintain a centralized content library that supports every stage of the buyer journey.
  
  

Measure, Optimize, And Innovate

• Track and analyze content performance using data, and apply insights to improve messaging and strategy.
• Contribute to quarterly planning with fresh ideas, creative angles, and content experiments.
  
  

Qualifications

• 2+ years of content marketing or copywriting experience, ideally in a B2B SaaS environment.
• A strong writing portfolio that demonstrates versatile, high-performing work, including e-mails, landing pages, and sales materials.
• Proficiency with marketing automation platforms
• Working knowledge of A/B testing principles, content analytics, and optimization strategies across channels.
• Strong command of voice and tone, with the ability to tailor messaging by audiences, segments, and campaign goals.
• Proactive, collaborative communicator who thrives in cross-functional settings and takes ownership of results.
• Bonus: Familiarity with fitness, health, or wellness-based audiences, or experience writing for SMB/entrepreneurial verticals.
  
  

Why Work With Us?

• Work with a passionate, dynamic, and fast-growing team dedicated to making a meaningful impact in the wellness industry.
• Opportunity to lead and shape the content strategy of a category-leading wellness software brand.
• Competitive salary, vacation, and benefits package.
• Remote flexibility with opportunities for career growth and development.
  
  

Thank you for your interest, and we look forward to reviewing your application!

Please note that those who meet the qualifications for the position will be contacted directly.

WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.

We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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