Digital Marketing Specialist

TP-Link Canada Inc.; Richmond Hill; On-site; CAD 65,000 - 80,000; Full time

Benefits offered by this job

Group Insurance Benefits

Paid Time Off

Job summary

TP-Link Canada Inc. is seeking a highly organized Digital Marketing Specialist to own digital performance data for TP-Link and Tapo brands in Canada. You will manage conversion tracking, reporting across GA4, Meta, Microsoft Advertising and Amazon, and support our Shopify D2C store and email programs in Klaviyo and Mailchimp.

Reporting to the Marketing Manager, you will turn campaign results into KPI reporting and actionable recommendations that guide spend and optimization decisions.

Qualifications

• College diploma or university degree in Marketing, Business, Digital Media or a related field.
• 5+ years of hands-on digital marketing experience, ideally in consumer electronics, CPG or e‑commerce.
• Proven experience with Shopify, Klaviyo and Mailchimp.
• Strong analytical skills with ability to translate data into actionable insights.

Responsibilities

• Own the digital performance data and platforms behind TP-Link Canada's TP-Link and Tapo consumer brands.
• Report to Marketing Manager; manage conversion tracking and reporting across GA4, Meta, Microsoft Advertising (Bing), Amazon and agency dashboards.
• Support the Shopify D2C store and email programs in Klaviyo and Mailchimp; produce KPI reports and optimization recommendations.

Job description

We are hiring! About us https://www.tp-link.com/ca

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Established over 15 years ago, TP-Link Canada Inc. operates as the Canadian subsidiary, embodying values of professionalism, innovation, excellence, and simplicity. At TP-Link Canada, we cultivate a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive.

Join us in driving the future of connectivity — we’re passionate about what we do!

We are hiring for an existent vacancy, seeking a highly organized and detail-oriented Digital Marketing Specialist who will be responsible for owning the digital performance data and platforms behind TP-Link Canada's TP-Link and Tapo consumer brands. Reporting to the Marketing Manager, this role manages conversion tracking and reporting across GA4, Meta, Microsoft Advertising (Bing), Amazon and agency dashboards, supports our Shopify direct‑to‑consumer (D2C) store and email programs in Klaviyo and Mailchimp, and turns campaign results into clear KPI reporting and recommendations that guide spend and optimization decisions.

Thank you in advance for your interest in TP-Link. We look forward to reviewing your resume!

Type

Full-Time | Salary + Group Insurance Benefits + Paid Time Off

Salary Range

$65,000 minimum to $80,000 maximum

Job Requirements

• College diploma or university degree in Marketing, Business, Digital Media or a related field.
• Google Analytics (GA4), Google Ads, Meta Blueprint or Klaviyo certifications are an asset.
• 5+ years of hands‑on digital marketing experience, ideally in consumer electronics, CPG or e‑commerce.
• Proven experience with Shopify, Klaviyo and Mailchimp.
• Proven experience managing GA4, Meta Ads Manager and Microsoft Advertising (Bing), plus reviewing agency dashboards.
• Experience setting up and validating D2C and Amazon conversion tracking (GA4 key events, GTM, Meta Pixel/CAPI, Amazon Attribution).
• Experience working with external agencies and holding them accountable to KPIs.
• Strong analytical skills: comfortable reconciling data across platforms and spotting when numbers do not add up.
• Advanced Excel or Google Sheets; Looker Studio or similar dashboard tool experience is an asset.
• Working knowledge of Google Tag Manager, UTM tracking and attribution basics.
• Ability to turn data into a short, clear story with recommendations for non-technical stakeholders.
• Ability to manage multiple campaigns and deadlines.
• Familiarity with Amazon Seller/Vendor Central or Amazon Ads is an asset.
• Working knowledge of CASL requirements for email marketing.
• French (written and spoken) is an asset.
• Eligibility to work in Canada.
• Own conversion tracking setup and accuracy across GA4, Google Tag Manager, Meta (Pixel and Conversions API), Microsoft Advertising (Bing) and Amazon, so results can be followed from ad click to cart to sale.
• Track and report D2C (Shopify) and Amazon conversions, including Amazon Attribution and affiliate links, and reconcile platform data against Shopify and Amazon sales.
• Manage GA4 properties for TP-Link, Tapo and the D2C store: events, key events, audiences, UTM standards and dashboards.
• Monitor and review agency and media partner dashboards (paid search, paid social, SEO, affiliate), audit their numbers against our own data, and flag gaps, wasted spend and optimization opportunities.
• Build and deliver weekly and monthly performance reports covering all channels and KPIs (traffic, CTR, CPC, CPA, ROAS, conversion rate, revenue, email performance), with clear insights and recommended actions for the bi-weekly campaign reviews.
• Support the Shopify D2C store from the marketing side: promotions, landing pages, product page content updates, tracking apps and pixels, and checkout funnel analysis.
• Build, schedule and report on email campaigns and automated flows in Klaviyo (D2C: welcome, abandoned cart, post‑purchase, win‑back) and Mailchimp (newsletters and consumer EDMs), including list segmentation and A/B testing.
• Coordinate SEO priorities with the D2C team and agency and run regular website health checks for TP-Link and Tapo pages (broken links, tracking, page speed, content accuracy).
• Maintain a single source of truth for marketing KPIs and a clean, documented tracking plan.
• Ensure email and digital activity complies with Canada’s Anti‑Spam Legislation (CASL) and privacy requirements.
• Perform other duties as assigned.

In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

All personal data being collected will be treated in strict confidence and used for recruitment purposes only.

TP-Link Canada is not using artificial intelligence to screen, assess, and/or select applicants.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.