Digital Media Specialist

Webtactics; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Health & dental

RRSP match

Career development

Dental care

Extended health

Paid time off

RRSP contributions

Job summary

webTactics is a leading Canadian advertising agency specializing in employer branding and recruitment marketing. We seek a detail-oriented digital advertising operations specialist to manage campaign setup, trafficking, tracking, QA, budgets, and reporting across major platforms.

This hybrid role offers growth and robust benefits. You will own campaign execution, monitoring, and optimization, while delivering precise performance dashboards and insights to drive results for our clients in both

Qualifications

• 2+ years of experience in digital advertising, campaign operations, ad trafficking, marketing operations, or a related field.
• Experience managing campaigns across Google Ads, Meta, LinkedIn, TikTok, and other digital platforms.
• Understanding GA4, Google Tag Manager, conversion tracking, platform pixels, and UTM governance.
• Experience troubleshooting tracking and campaign delivery issues.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Google Ads Certification and experience with reporting tools such as Looker Studio, GA4, or similar analytics platforms.

Responsibilities

• Execute Traffic and launch digital advertising campaigns across Google Ads, YouTube, Meta, LinkedIn, TikTok, and other digital platforms.
• Configure campaign settings, audience targeting, budgets, tracking parameters, and conversion actions to ensure accurate execution.
• Conduct quality assurance reviews before and after campaign launches to ensure accuracy.
• Monitor campaign delivery, pacing, and spend across multiple platforms, proactively identifying and resolving issues.
• Generate and maintain performance reports and dashboards, ensuring data accuracy and consistency across reporting environments.
• Support campaign optimization efforts by providing operational insights, identifying delivery issues, and recommending corrective actions.

Skills

Digital advertising expertise

Campaign operations

Ad trafficking

Marketing operations

Campaign management

Google Ads certification

Reporting tools (Looker Studio, GA4)

Tools

GA4

Google Tag Manager

Looker Studio

Job description

webTactics | Day Communications is one of Canada’s leading advertising and communications agencies focused on employer branding and recruitment marketing. We partner with public and private sector organizations across the country to help them compete for talent. Our work sits at the intersection of strategy, creativity, and performance – driving real, measurable outcomes.

What you’ll be doing:

You’ll be responsible for campaign setup, trafficking, tracking implementation, quality assurance, budget monitoring, and performance reporting. This role is ideal for someone who enjoys process, precision, troubleshooting, and managing the operational side of digital advertising.

• Job Type: Permanent, Full-Time
• Vacancy Type: New

In this role, you will:

• Execute Traffic and launch digital advertising campaigns across Google Ads, YouTube, Meta, LinkedIn, TikTok, and other digital platforms
• Configure campaign settings, audience targeting, budgets, tracking parameters, and conversion actions to ensure accurate execution
• Conduct quality assurance reviews before and after campaign launches to ensure accuracy
• Monitor campaign delivery, pacing, and spend across multiple platforms, proactively identifying and resolving issues
• Generate and maintain performance reports and dashboards, ensuring data accuracy and consistency across reporting environments
• Support campaign optimization efforts by providing operational insights, identifying delivery issues, and recommending corrective actions

What We Offer

• Flexibility: A hybrid work environment designed to support your work-life balance.
• Health & Wellness: Comprehensive benefits, including extended health, vision, and dental care, plus paid sick and personal days.
• Future Planning: Employer-matched RRSP contributions.
• Growth: Dedicated resources for professional development and career journey support.
• Dental care
• Extended health care
• Paid time off
• RRSP match

What you bring to the role

• 2+ years of experience in digital advertising, campaign operations, ad trafficking, marketing operations, or a related field
• Experience managing campaigns across Google Ads, Meta, LinkedIn, TikTok, and other digital advertising platforms
• Understanding of GA4, Google Tag Manager, conversion tracking, platform pixels, and UTM governance
• Experience troubleshooting tracking and campaign delivery issues
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously
• Google Ads Certification and experience working with reporting tools such as Looker Studio, GA4, or similar analytics platforms

We believe in empowering our team members and fostering an inclusive, supportive culture. Workplace accommodations are available, not only during recruitment, but throughout employment. Want to learn more about who we are? Visit https://webtactics.ca/careers/ to explore our values and discover why webTactics is a great place to work.