Data-Driven Digital Marketing Specialist (D2C & Shopify)

TP-Link Canada Inc.; Richmond Hill; Sur place; CAD 65 000 - 80 000; Plein temps

Avantages offerts par ce poste

Group Insurance Benefits

Paid Time Off

Résumé du poste

TP-Link Canada Inc. is seeking a highly organized Digital Marketing Specialist to own digital performance data for TP-Link and Tapo brands in Canada. You will manage conversion tracking, reporting across GA4, Meta, Microsoft Advertising and Amazon, and support our Shopify D2C store and email programs in Klaviyo and Mailchimp.

Reporting to the Marketing Manager, you will turn campaign results into KPI reporting and actionable recommendations that guide spend and optimization decisions.

Qualifications

• College diploma or university degree in Marketing, Business, Digital Media or a related field.
• 5+ years of hands-on digital marketing experience, ideally in consumer electronics, CPG or e‑commerce.
• Proven experience with Shopify, Klaviyo and Mailchimp.
• Strong analytical skills with ability to translate data into actionable insights.

Responsabilités

• Own the digital performance data and platforms behind TP-Link Canada's TP-Link and Tapo consumer brands.
• Report to Marketing Manager; manage conversion tracking and reporting across GA4, Meta, Microsoft Advertising (Bing), Amazon and agency dashboards.
• Support the Shopify D2C store and email programs in Klaviyo and Mailchimp; produce KPI reports and optimization recommendations.

Description du poste

TP-Link Canada Inc. is seeking a highly organized Digital Marketing Specialist to own digital performance data for TP-Link and Tapo brands in Canada. You will manage conversion tracking, reporting across GA4, Meta, Microsoft Advertising and Amazon, and support our Shopify D2C store and email programs in Klaviyo and Mailchimp.

Reporting to the Marketing Manager, you will turn campaign results into KPI reporting and actionable recommendations that guide spend and optimization decisions.