Digital Marketing Analyst

DHL Express; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in logistics is seeking a Digital Marketing Analyst to develop and optimize digital marketing campaigns. The role involves collaborating with teams and agencies to enhance brand awareness and drive growth. Ideal candidates will have a strong marketing background and analytical skills to support campaign success.

Qualifications

• At least 3 years of relevant experience in digital marketing.
• Proven marketing experience in a B2B environment.

Responsibilities

• Support planning and execution of digital marketing campaigns.
• Measure and report on the performance of all digital marketing campaigns.
• Collaborate with internal teams to optimize user experience.

Skills

Communication

Project Management

Time Management

Analytical Skills

Education

Bachelor’s degree in Communications, Sales, Marketing

Tools

Microsoft Excel

PowerPoint

Marketo

MailChimp

Job description

What makes DHL great? Our People!

We know each employee’s individual contributions make us the #1 Express Delivery and Logistics Company in the world.

DHL Express is committed to maintaining an environment that empowers every team member to make the greatest possible impact on our business. Our corporate culture emphasizes personal commitment – to our business, to each other, and to our global communities. DHL is dedicated to being a great place to work. In addition to competitive compensation packages, our employees enjoy a range of programs, services, and benefits that enhance their personal lives.

Start YOUR career with DHL today…

We are looking for an exceptional Digital Marketing Analyst to create, plan, develop, and execute marketing activities in our Mississauga, ON office. If you are passionate about coordinating digital campaigns and communicating directly with customers, and excited about tracking results and optimizing campaigns, then you might be the go-getter Digital Marketing Analyst we need to help us champion the remarkable global brand of the world’s most international company. You must be highly creative, organized, analytical, and detail-oriented to support our digital marketing activities. Join a dynamic team that is part of a larger, customer-centric group of digital marketers, creatives, and communicators. You will also interact with top-tier agencies and counterparts worldwide to drive our value proposition globally.

Job Summary:

If digital marketing is your passion, we want to hear from you. We are seeking a Digital Marketing Analyst to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate is versatile and experienced as a growth marketer.

You should have a strong understanding of current marketing tools and strategies and be capable of leading integrated digital marketing campaigns from concept to execution.

Responsibilities include:

• Support planning and execution of digital marketing campaigns, including SEO/SEM, marketing database, email, and customer loyalty campaigns
• Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on data and analytics
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages, optimize user experience and conversion for lead generation
• Utilize analytical skills to evaluate customer experience across channels and touchpoints
• Support loyalty programs and Paid Search campaigns through creative updates, testing, and reporting
• Compile and present campaign results regularly to management, highlighting areas of opportunity
• Assist in planning, creating, and launching campaigns in Canada to boost sales digitalization, brand awareness, lead generation, and conversion
• Manage B2B and B2C initiatives, ensuring timely campaign launches in collaboration with internal teams and agencies
• Evaluate campaign performance and recommend optimizations, summarizing data for management as needed

Skills & Qualifications:

• Bachelor’s degree in Communications, Sales, Marketing, or related field, with at least 3 years of relevant experience
• Proven marketing experience and success in a B2B environment
• Proficient in Microsoft Excel and PowerPoint
• Experience managing 360° campaigns with strong digital marketing knowledge (email, paid search, social media)
• Experience working with agencies
• Knowledge of database and list management
• Experience with automated communication platforms (e.g., email systems, Marketo, MailChimp) is a plus
• Ability to translate data insights into actionable decisions
• Excellent communication, time management, and project management skills
• Ability to multitask effectively

We thank all applicants; however, only those selected for an interview will be contacted. We are an equal opportunity employer and believe in recruiting and developing staff who reflect the diversity of the Canadian workforce.