Senior Marketing Analyst

Coders Connect; Canada; Remote; CAD 75,000 - 95,000; Full time

Job summary

Join a fast-paced, mission-driven team as a Senior Marketing Analyst at a leading digital learning platform. You will take ownership of marketing analytics, drive insights, and influence strategy across channels. This remote-first position offers competitive salary and growth opportunities.

Benefits

Remote-first flexibility

Competitive salary and benefits

Opportunity to grow into a Lead or Manager role

Qualifications

• 5+ years of experience in Marketing Analytics, preferably in SaaS or digital education.
• Strong experience with Google Analytics and at least one BI tool.

Responsibilities

• Own marketing analytics end-to-end: campaign tracking and performance dashboards.
• Analyze customer behavior and ROI across paid and organic campaigns.

Skills

Marketing Analytics

SQL

Google Analytics

Communication

Tools

Tableau

Looker

Power BI

Google Tag Manager

Job description

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Talent Acquisition Leader | Bilingual Recruiter | HR Client Relationship & Technology Specialist | Boolean Expert | SaaS and M365 Business Focused

Senior Marketing Analyst – High-Growth Online Education Brand

Location: Remote-first, Canada-based preferred

Type: Full-time, Permanent

About the Opportunity

Coders Connect is working with a globally recognized digital learning platform that’s reshaping professional education across finance, accounting, and business. They’re scaling fast and investing heavily in their marketing analytics capabilities. Right now, they’re on the lookout for a Senior Marketing Analyst to take ownership of key performance metrics, build actionable insights, and influence strategy across multiple channels.

This is a rare chance to join a fast-paced, mission-driven team with big reach and even bigger growth plans.

What You’ll Be Doing

• Own marketing analytics end-to-end: campaign tracking, performance dashboards, and funnel analysis.
• Build, optimize, and maintain dashboards in tools like Tableau, Looker, or Power BI.
• Dive into Google Analytics, Google Tag Manager, and platform data to surface insights and recommendations.
• Analyze customer behavior, acquisition costs, retention metrics, and ROI across paid and organic campaigns.
• Collaborate with growth marketing, product, and content teams to guide performance strategy.
• Design A/B tests and interpret results to support experimentation.
• Deliver clear, concise reporting to senior leadership with a focus on actionable data storytelling.

What You Bring

• Approximately 5+ years of experience in Marketing Analytics, preferably in a SaaS, e-commerce, or digital education environment.
• Proficiency in SQL (intermediate to advanced) for querying large data sets.
• Strong experience with Google Analytics, Google Tag Manager, and at least one BI tool (e.g., Tableau, Looker, Power BI).
• Solid understanding of marketing KPIs and how to track them across digital channels.
• Experience designing and evaluating A/B or multivariate tests.
• Excellent communication skills—able to translate complex data into clear business insights.
• Bonus: familiarity with customer segmentation, cohort analysis, and/or LTV modeling.

Why You’ll Love It

• Remote-first flexibility with a collaborative and globally distributed team.
• Work at the intersection of education, technology, and analytics—where your insights directly impact growth.
• Modern stack, smart people, high energy.
• Competitive salary and benefits.
• Opportunity to grow into a Lead or Manager role in the future.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Marketing

Industries

• Staffing and Recruiting

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