Digital Marketing Analyst

DHL Germany; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a leading global logistics company as a Digital Marketing Analyst in Mississauga. You'll develop and execute innovative digital marketing strategies, optimize campaigns, and collaborate with teams worldwide. This role requires creativity, analytical skills, and a passion for digital marketing.

Qualifications

• Minimum 3 years of experience in digital marketing.
• Proven track record in B2B marketing.

Responsibilities

• Plan and execute digital marketing campaigns including SEO/SEM.
• Measure and report performance against goals.
• Collaborate with internal teams for lead generation.

Skills

Analytical

Creative

Organized

Communication

Project Management

Education

BS/BA in Communications

BS/BA in Sales

BS/BA in Marketing

Tools

Microsoft Excel

PowerPoint

Marketo

MailChimp

Job description

What makesDHL great? Our People! We know eachemployee’s individualcontributions make us the #1 Express Delivery andLogistics Company in theworld.

DHL Expressis committed to maintaining anenvironment that empowersevery team member to make the greatest possibleimpact on our business. Our corporate culture is about personal commitment – toour business, toeach other and to our global communities. DHL isdedicated to beinga great place to work. In addition to competitivecompensation packages,our employees enjoy a range of programs, services andbenefits that bring the best to their personal lives.

Start YOUR career with DHL today…

We are looking for an exceptional Digital Marketing Analyst to create, plan, develop, and execute marketing activities in our Mississauga, ON office. Passionate about coordinating digital campaigns and communicating directly with customers? Excited about tracking results and optimizing campaigns? Then, maybe you’re the go-getter Digital Marketing Analyst who can help us champion the remarkable global brand of the world’s most international company. You must be exceptionally creative, organized, analytical and detailed oriented to help support our digital marketing activities. Come join a dynamic team that’s part of a larger, customer-centric group of digital marketers, creatives and communicators. You’ll also interact with best-in-class agencies and counterparts from all over the globe to help drive our value proposition to the world.

Job Summary:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Analyst to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Our ideal candidate is someone who can wear multiple hats and has experience as a growth marketer.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities include:

• Support with planning and executing digital marketing campaigns, including SEO/SEM, marketing database, email, and customer loyalty campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on data and analytics
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages, optimize user experience and conversion for lead generation efforts
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Support with loyalty programs and Paid Search campaigns by implementing various creative updates, testing scenarios and on-going reporting needs.
• Compile and summarize multiple program/campaign results on a monthly/quarterly basis to present to management. Analyze results to identify areas of opportunity.
• Support with planning, creating, and launching campaigns for Canada – boosting our sales digitalization and brand campaigns, as well as lead generation and conversion programs.
• Project manage B2B and B2C initiatives while collaborating with internal teams and agencies to ensure campaigns launch on a timely basis.
• Evaluate performance results and recommend changes to optimize program objectives; compile and summarize data to present to management as necessary.

Skill & Qualifications:

• Typically requires BS/BA in Communications, Sales, Marketing, or related field and a minimum of 3 years of experience in related field.
• Prior marketing experience and proven track record within B2B environment.
• Proficient with Microsoft Excel and PowerPoint.
• Experience in coordinating and deploying 360° degree campaigns – with strong knowledge of digital marketing (email deployment, paid search, social media).
• Background managing or working directly with agencies.
• Knowledge of working with databases and list management
• Experience using automated communications platforms (email systems, Marketo, MailChimp, etc.) a plus.
• Experience translating data-driven insights into decisions and actions.
• Excellent communication, time and project management skills.
• Ability to multi-task.

We thank to all those who apply; however only those selected for an interview will be contacted.

We are an equal opportunity employer and believe we will succeed through the recruitment and development of staff who represent the broad diversity of the Canadian workforce.