Digital Marketing Analyst

Eaton; Burlington; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Analyst to join their dynamic team in Burlington. This role is pivotal in executing innovative marketing campaigns that align with the company's growth objectives. As a key player, you will manage projects from inception to execution, ensuring quality and effectiveness through data-driven insights. Your expertise in social media, SEO/SEM, and content marketing will be essential in enhancing customer engagement and driving lead generation. Join a forward-thinking company dedicated to making a difference in the power management landscape while enjoying a collaborative and supportive work environment.

Benefits

Health and Welfare benefits

Retirement benefits

Paid time off

Unpaid time off

Qualifications

• 1+ years of experience in social media, SEO/SEM, and content marketing.
• University degree or college diploma required.

Responsibilities

• Lead integrated marketing campaigns from design to execution.
• Review campaign metrics to measure effectiveness.

Skills

Social Media

SEO/SEM

Content Marketing

Marketing Automation

Data Analytics

Project Management

Communication Skills

Education

University degree or college diploma

Tools

Adobe Analytics

Google Analytics

Job description

Eaton’s Electrical Sector is currently seeking a Digital Marketing Analyst to join the team. This role is based at the Burlington, ON site.

Who we are: Eaton Canada is part of Eaton Corporation, a global intelligent power management company. Eaton Canada focuses on providing innovative power management solutions that improve the quality of life and protect the environment. Our Marcom team is responsible for designing and executing both digital and traditional marketing campaigns that are strategically aligned with Eaton Canada’s growth objectives and the US business. The team has full ownership of managing marketing communications projects and driving the overall business strategy.

Our commitment: We’re not just about business; we’re about making a difference. Our team is dedicated to improving lives and safeguarding the environment through our products and services.

What you’ll do:

In the role of a Digital Marketing Analyst, taking ownership of assigned projects/campaigns is a cornerstone of success. This sense of accountability ensures that every project under your care is managed with the utmost attention to detail and commitment to excellence. Your ability to communicate effectively across various teams, including product managers, sales teams, content writers, Eaton marketing divisions, web and content designers, media vendors, and agencies, is vital in successful execution of marketing activities.

You will be responsible for taking lead on activities within an integrated campaign from design to execution and lead generation, including review of campaign metrics and dashboards to measure the effectiveness of marketing investments. This role requires you to assist all operations that require the creation of web forms, landing pages, and product data (Master Data) to ensure product information is captured on all portals used by customers (internally and externally).

What Will Make You Successful?
A key aspect for being successful in your role will be to ensure the effective execution of campaigns, adhering to commitment dates and budget. The effective execution is measured based on various metrics like lead generation and includes qualitative data points like customer feedback. Your role will involve regular review of marketing assets like videos, web pages and trade show displays. Ensuring that these assets are up-to date and drive high customer interaction is key to success. These skills and responsibilities, when executed with dedication, will be the driving force behind your success as a marketing analyst.

Qualifications:

Required (Basic) Qualifications:

• University degree or college diploma from an accredited institution
• Minimum 1 year experience in social media, SEO/SEM (Adobe Analytics, Google Analytics), content marketing, marketing automation, and data analytics.
• Minimum 1 year experience developing content, including layout, proofing, editing, testing and execution on digital platform (video, social, and email marketing).
• Must be legally authorized to work in Canada without company sponsorship now and in the future.
• No relocation benefit is offered for this position. Only candidates that reside within 80km of the Burlington, ON site will be considered.

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, color, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click Benefits at Eaton Canada / Avantages sociaux chez Eaton Canada for more detail. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.