Digital Marketing Analyst (Affiliate Commerce)

Ziff Davis, LLC; Canada; Remote; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a data-driven Digital Marketing Analyst to enhance affiliate commerce and SEO strategies. This role involves deep analytical work, optimizing content for revenue growth, and collaborating across various teams to drive strategic initiatives. You'll gain invaluable experience working on high-visibility projects, utilizing your skills in data analysis, performance tracking, and business insights. If you're passionate about leveraging data to influence decision-making and thrive in a dynamic environment, this opportunity is perfect for you. Join a forward-thinking company that values diversity and inclusion, and be part of a culture that encourages growth and innovation.

Benefits

Flexible time off

Volunteer paid time off

Generous holidays

Recognition Programs

Wellness and mindfulness programs

Sick days

Regional holiday celebrations

Community give-back celebrations

Employee stock purchase program

Qualifications

• 2-3 years experience in data analytics or digital marketing.
• Strong understanding of site performance metrics and SEO best practices.
• Ability to interpret data and provide strategic recommendations.

Responsibilities

• Track affiliate revenue pacing and provide actionable insights.
• Develop reports and dashboards to communicate key findings.
• Collaborate with teams to optimize commerce content and SEO.

Skills

Data Analytics

Digital Marketing

SEO Analytics

Data Extraction

Data Visualization

Site Performance Metrics

Trend Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Economics

Bachelor's degree in Data Analytics

Tools

SQL

Looker/Tableau

Google Marketing Platform

Google Ads

Job description

Digital Marketing Analyst (Affiliate Commerce)

We are looking for a data-driven Digital Marketing Analyst to bridge the gap between commerce content, audience engagement, and revenue growth. This role is ideal for someone with a strong analytical mindset, a passion for Affiliate Commerce and SEO, and an interest in using data to drive decision-making. You will work closely with Editorial, Product, and Marketing teams to optimize commerce-driven content, analyze performance trends, and contribute to strategic business initiatives.

You’ll gain hands-on experience across multiple disciplines—including digital marketing, finance, sales, and product development—while working on high-visibility projects that directly impact business performance.

What You'll Do:

• Commerce & SEO Performance Analysis: Track daily and weekly affiliate revenue pacing across key brands (PCMag, Mashable, Lifehacker, CNET, etc.), providing actionable insights to improve content monetization and search visibility.
• Data Analysis & Business Insights: Develop and maintain reports, dashboards, and data visualizations to communicate key findings, track performance metrics, and drive decision-making for internal executives and external partners.
• Affiliate Partnership Support: Work with top-tier affiliate partners like Amazon, Walmart, and Best Buy to optimize commission structures, track performance, and identify revenue opportunities.
• SEO & Content Optimization: Identify opportunities to improve commerce content rankings and visibility, working with editorial teams to implement SEO best practices, refresh key pages, and support content planning initiatives.
• Revenue Forecasting & Strategic Planning: Assist in budgeting, revenue modeling, and financial analysis by evaluating past performance trends and emerging opportunities in the digital commerce landscape.
• Cross-Functional Collaboration: Work closely with product, engineering, and UX teams to optimize commerce modules, improve user experience, and enhance click efficiency on key pages.
• Executive-Level Exposure: Gain valuable experience working on high-impact projects, participating in meetings with senior leadership, and supporting strategic initiatives.

What does it take to do this job

Must Haves

• 2-3 years of experience in data analytics, digital marketing, or SEO analytics.
• Foundational analytics toolkit - data extraction, manipulation, and visualizations (e.g., SQL, Looker/Tableau, Advanced Excel).
• Strong understanding of site performance metrics, including conversion rate (CVR), click-through rate (CTR), cost per click (CPC), revenue per visit (RPV), bounce rate, average order value (AOV), and return on ad spend (ROAS).
• Basic knowledge of SEO best practices, keyword research, and content optimization.
• Ability to interpret data, identify trends, and provide strategic recommendations.
• Familiarity with web analytics concepts and measurement techniques, including traffic sourcing (SEO/SEM/Email), event tracking, and conversion funnels.
• Experience with Google Marketing Platform (GA4, Google Ads, Looker Studio, etc.) or other digital analytics tools.

Good to have

• Familiarity with affiliate marketing platforms (Impact, Partnerize, Rakuten, or CJ) and performance tracking.
• Exposure to paid media campaigns (Google Ads, Meta, Reddit) and performance analysis.
• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field.

NOTE: This role requires to work on Shopping holidays
Shift Timings: 09:00 AM to 06:00 PM EST hours

Perks and Benefits

• Flexible time off
• Volunteer paid time off
• Generous holidays
• Recognition Programs - yes, there are multiple AND prizes!
• Wellness and mindfulness programs
• Sick days
• Regional holiday celebrations
• Community give-back celebrations
• Unwavering commitment to diversity and inclusion
• Employee stock purchase program
• ...and more!

Who we are:

We’re the company that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon, and other top Fortune 100 companies come to us because of our scale, reach, efficiency, and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month.

Ziff Davis CNET Group is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts and buyers that are truly in-market, by leveraging our scale, quality, and diversity of data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and data, CNET Group is a leader in demand-based, intelligent, omnichannel marketing.

Ziff Davis CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.