Digital Marketer (PHP)

Home Painters Toronto; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading residential painting company seeks a full-time Digital Marketing Specialist to enhance its online presence. The role involves executing digital marketing campaigns, developing content strategies, and ensuring effective marketing plans execution. Ideal candidates will have at least five years of experience in digital marketing, particularly hands-on SEO, Google Analytics, and project management skills.

Qualifications

• 5 years of experience managing digital marketing projects.
• Proficiency with Google Analytics and SEO.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Monitor and report on campaign performance against KPIs.

Skills

SEO expertise

Keyword analysis

Project management

Strong communication

Attention to detail

Tools

Google Analytics

WordPress

Ahrefs

Job description

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company with over 36 years of experience.

In the last 10 years, we have experienced tremendous growth, and we are currently seeking a full-time Digital Marketing Specialist to manage our online presence across various platforms.

We are passionate about the client experience and dedicated to transforming our clients' dreams into reality through the enhancement of their homes. Simply put, we paint homeowners' dreams!

Our core values include:

Pride, Accountability, Initiative, No Egos, Teamwork, Evolving, Respect, Satisfaction.

We want someone who will grow with us and see HPT as their future home!

We are NOT looking for freelancers or individuals working with multiple companies. This is a full-time position, 40 hours per week, committed to building our brand and growing with the company.

Our company has received numerous awards, including ranking on the Canadian Business Profit 500 list for three consecutive years, being a nominee for Ernst and Young Entrepreneur of the Year, and winning HomeStars' Best in Class for five years in a row. You must be willing to grow, adapt, pivot quickly, and be a self-starter.

Must Haves:

• At least 5 years of experience managing digital marketing projects
• SEO and backlinks expertise
• Keyword analysis and optimization skills
• On-page and off-page SEO knowledge
• Extensive experience with Google Analytics, Google Webmaster Tools, and Google Search Console
• Proficiency with Ahrefs
• Experience with WordPress and Elementor
• Strong communication skills with the ability to clearly explain complex ideas in writing
• Strong attention to detail and project management skills
• Ability to work well under pressure and manage multiple tasks within deadlines

Nice to Haves:

• Experience with Google Ads platform (Search, Display, Shopping, Video, Remarketing)
• Graphics knowledge
• Experience optimizing landing pages and user funnels
• Experience running Facebook Ad campaigns using Facebook Ad Manager / Power Editor
• Understanding of Google Tag Manager

Responsibilities:

• Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising
• Develop content marketing strategies, including content creation, proofreading, and occasional article writing
• Build and maintain a social media presence
• Monitor and report on campaign performance against KPIs
• Implement conversion rate optimization (CRO) strategies, including UX design, landing page optimization, A/B testing, multivariate testing, marketing automation, and email marketing
• Stay updated on industry trends and developments in digital marketing
• Collaborate closely with the owner to ensure effective execution of marketing plans

Compensation:

• 25,000 - 40,000 PHP per month, depending on experience
• Bonus plan based on KPI achievement

To be considered, please:

1) Send your resume

2) Include a cover letter explaining why you believe you'd be a good fit at Home Painters Toronto