Digital Content Specialist - Contract

Starr Underwriting; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the insurance sector is seeking a skilled Content Writer to join their Digital Content team. You will be responsible for creating compelling content that educates and engages audiences across various digital channels, while ensuring alignment with organizational objectives and accessibility standards. If you have a degree in communications and a strong background in writing, especially in the insurance industry, this opportunity may be ideal for you.

Qualifications

• Minimum 2-4 years of professional experience writing content.
• Experience in the P&C insurance industry is a plus.
• Skills in using CMS and agile methodologies.

Responsibilities

• Execute content strategy aligned with business goals.
• Collaborate with cross-functional teams to enhance brand awareness.
• Craft SEO content for blogs and landing pages.

Skills

SEO

Copywriting

Editing

Bilingualism in English and French

Education

University degree or college diploma in marketing, communications, journalism or related field

Tools

Google Search Console

SEMRush

Figma

Jira

Job description

As a member of Sonnet’s Digital Content team, you’ll create content that educates and motivates our audience, drives engagement to meet our organizational goals and wins the hearts and minds of our future and existing customers across digital channels.

Here’s what you’ll do:

Support the Content Manager:

• Execute a content strategy that drives business goals and report on KPIs to senior leadership
• Ensure content aligns with accessibility standards, internal style and effectively drives organizational objectives.
• Think strategically and tie deliverables to business goals
• Collaborate with cross-functional teams including Design, Marketing, Dev and Product and Legal:
• Deliver strategic content tailored to target audiences that increases brand awareness and conversion rates
• Craft SEO content for blogs and landing pages that enhance target customer acquisition, expansion, conversion and retention
• Write in-app microcopyfocused on clarity, usability, and consistency to guide users through their journey
• Engage translation services to ensure content is optimized and localized for our French-speaking audience
• Liaise with product teams to understand features of our core products and services and translate those benefits to our users and audiences

What you bring to the table:

• A university degree or college diploma in marketing, communications, journalism, or related field and a minimum of 2-4 years of professional experience writing content
• Experience as a content writer in the P&C insurance industry is a boon
• You’re a critical thinker and data-driven
• You’re a first-rate copywriter and editor – able to translate complex information for diverse audiences while meeting accessibility standards
• You’re skilled at SEO, with experience using tools to research and analyze performance (ie Google Search Console, SEMRush, or similar)
• Familiarity with UX and content design best practice with experience writing microcopy for transactional apps, experience with Figma is a plus.
• You’ve worked with a CMS and are a fast learner when it comes to using new software
• You’re a natural collaborator and thrive in a fast-moving Agile team environment (Jira experience is an asset)
• You’re customer-focused and love working with a team
• A desire to learn, grow and expand your skills
• Bilingualism in English and French is an asset