Digital Channel Marketing Manager, Specialist

Vanguard; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a seasoned digital marketing professional to drive impactful campaigns and strategies. In this dynamic role, you will lead digital channel marketing initiatives, ensuring alignment with overarching business goals. Your expertise in data analysis will guide decision-making, while your ability to foster relationships will enhance stakeholder communication. This innovative firm promotes a hybrid work model, encouraging collaboration and flexibility. If you thrive in a fast-paced environment and are passionate about digital marketing, this opportunity is perfect for you.

Qualifications

• 8+ years of experience in digital marketing, especially in financial institutions.
• Proficient in digital campaign management and strategy development.

Responsibilities

• Lead digital marketing campaigns and ensure alignment with company strategy.
• Analyze data and provide insights for planning and reporting.

Skills

Digital Campaign Management

Data Analysis

Stakeholder Communication

Relationship Building

Risk Management

Education

Bachelor's in Marketing

Equivalent Experience

Tools

Figma

Adobe Experience Manager (AEM)

Job description

Develops digital channel marketing plans that contribute to key business priorities and desired outcomes.

Core Responsibilities:

1. Campaign Management: Lead digital channel marketing campaigns, initiatives, promotions, or research projects.
2. Strategy Development: Develop, implement, and monitor digital channel marketing plans, managing our digital marketing agency. Contribute expertise to major digital channel marketing deliverables, milestones, and tasks.
3. Strategic Alignment: Ensure digital marketing plans align with overall company strategy. Help define campaign success and draft reviews of campaign effectiveness.
4. Data Analysis: Analyze data sources to inform planning. Develop reports with the Data Analytics team, providing actionable insights.
5. Stakeholder Communication: Regularly update stakeholders on digital marketing activities, including sales, leadership, and team members.
6. Relationship Building: Maintain relationships with sales, business leads, Martech providers, and decision-makers. Foster stakeholder communication.
7. Risk Management: Identify and mitigate risks related to digital marketing activities.
8. Special Projects: Participate in special projects and other duties as assigned.

Qualifications:

• Experience: At least eight years in related roles, especially in financial institutions.
• Digital Expertise: Proficient in digital campaign management and strategy.
• Media Campaigns: Knowledge of campaigns on Google, Meta (Facebook), LinkedIn, and programmatic buying.
• Education: Bachelor's in Marketing, Engineering, or equivalent experience.
• Language Skills: Fluency in English; French is an asset for the bilingual Canadian market.

Additional Skills:

• Experience collaborating with cross-functional teams on UX/UI design, wireframes, prototypes, user research, and usability testing.
• Ability to design intuitive user experiences and align them with business goals.
• Proficiency in Figma and understanding of user-centered design, accessibility standards (AODA), and responsive design.
• Experience with user research and usability testing.
• Experience working with Adobe Experience Manager (AEM).

How We Work

Vanguard employs a hybrid work model promoting flexibility, in-person collaboration, and connection. Our culture supports client outcomes and enriches employee experience.