Digital Channel Marketing Manager, Specialist

The Vanguard Group; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a seasoned Digital Marketing Manager to spearhead innovative campaigns that drive business priorities. This role involves leading digital marketing initiatives, ensuring alignment with company strategy, and leveraging data analytics for actionable insights. With a focus on collaboration and relationship building, you'll work closely with cross-functional teams and stakeholders to enhance client outcomes. Embrace a hybrid working model that promotes flexibility while contributing to a mission-driven culture. If you're passionate about digital marketing in the financial sector, this opportunity is perfect for you.

Qualifications

• 8+ years of experience in digital marketing, especially in financial institutions.
• Expertise in digital campaign management and strategy.

Responsibilities

• Lead digital marketing campaigns and manage agency relationships.
• Analyze data to inform marketing strategies and report on performance.

Skills

Digital Campaign Management

Data Analysis

Stakeholder Communication

Risk Management

Relationship Building

Education

Undergraduate degree in Marketing

Equivalent experience

Tools

Figma

Adobe Experience Manager (AEM)

Job description

Develops Digital channel marketing plans that contribute to key business priorities and desired outcomes.

Core Responsibilities:

1. Campaign Management:Lead digital channel marketing campaigns, initiatives, promotions, or research projects.
2. Strategy Development:Develop, implement, and monitor digital channel marketing plans, managing our digital marketing agency. Contribute expertise to major digital channel marketing deliverables, milestones, and tasks.
3. Strategic Alignment:Ensure digital marketing plans align with overall company strategy. Assist in defining campaign success and effectiveness, and draft reviews of campaign performance.
4. Data Analysis:Identify and analyze data sources to inform planning. Develop and execute reports with Data Analytics team, providing actionable insights.
5. Stakeholder Communication:Regularly communicate the status and issues of digital marketing activities to stakeholders, including sales, leadership, and team members.
6. Relationship Building:Build and maintain relationships with sales professionals, business leads, Martech providers, and decision-makers. Foster stakeholder communication.
7. Risk Management:Identify, manage, and mitigate risks related to digital marketing activities.
8. Special Projects:Participate in special projects and perform other duties as assigned.

Qualifications:

• Experience:At least eight years in digital marketing, with a focus on financial institutions.
• Digital Expertise:Proficient in digital campaign management and strategy.
• Media Campaigns:Knowledge of campaigns on Google, Meta (Facebook), LinkedIn, and programmatic buying.
• Education:Undergraduate degree in Marketing, Engineering, or equivalent experience.
• Language Skills:Fluent in English; French is an asset due to the bilingual Canadian market.

Additional Skills:

• Experience collaborating with cross-functional teams to design user experiences, wireframes, and prototypes.
• Proficiency in Figma for design and prototyping, with a strong understanding of user-centered design, accessibility standards (AODA), and responsive design.
• Ability to conduct user research and usability testing.
• Experience with Adobe Experience Manager (AEM).

How We Work

Vanguard employs a hybrid working model promoting flexibility, in-person collaboration, and connection. Our culture emphasizes mission-driven, collaborative work to support client outcomes and enrich employee experience.