Digital Channel Manager, Social Media

Sonova; Kitchener; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Digital Channel Manager to lead social media strategies and optimize platforms for brand engagement. This role is pivotal in enhancing the company's online presence, driving audience engagement, and managing global digital operations. As part of a collaborative team, you'll have the opportunity to implement cutting-edge strategies, improve user experiences, and provide insightful analytics. With a focus on continuous self-improvement and a flexible hybrid work environment, this role offers a unique chance to make a significant impact in the digital marketing landscape while promoting a culture of diversity and inclusion.

Benefits

Exciting work environment

Collaborative culture

Continuous self-improvement opportunities

Flexible hybrid work model

Diversity and inclusion initiatives

Rich benefits plan

Mentorship program

Career development plans

Qualifications

• 5+ years of digital marketing experience focused on social media.
• Strong communication and analytical skills required.

Responsibilities

• Define and execute the strategic roadmap for social media.
• Manage daily operations of global wholesale brand social media channels.

Skills

Communication Skills

Analytical Skills

Digital Marketing Strategies

Social Media Expertise

Project Management

Education

Bachelor's Degree in Marketing

Master's Degree in Communications

Tools

Hootsuite

Salesforce

Social Listening Tools

Job description

Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products; we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands – Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron – we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.

Kitchner, ON- Canada

Digital Channel Manager - Social Media

Sonova is seeking a Digital Channel Manager to oversee and optimize our wholesale social media platforms. This role ensures alignment with brand and business goals, manages platform operations, and provides strategic guidance to improve social media effectiveness.

Responsibilities:

Strategy & Governance

• Define and execute the strategic roadmap for Wholesale social media, ensuring alignment with brand and business goals.
• Establish Social Media Governance, standardize processes and ensure compliance with company policies, legal, and data privacy requirements.
• Continuously improve platform efficiency and user experience.
• Provide marketing teams with trends, insights, and optimization strategies.

Platform ownership & Technology Management

• Optimize and evolve social media tools like Hootsuite and Amplify.
• Ensure tools are updated, fully operational, and troubleshoot platform issues.
• Manage vendor contracts, service agreements, and tool evaluations.
• Integrate platforms seamlessly with regional marketing and brand teams.
• Gather requirements and prioritize platform enhancements with local teams.

Content & Community Management

• Manage daily operations of global wholesale brand (Phonak, Unitron, Hansaton) social media channels.
• Drive audience engagement, awareness, and conversions with relevant content.
• Manage and amplify user-generated content (UGC) while ensuring compliance.
• Develop and implement social listening strategies to monitor mentions, trends, and feedback.
• Manage the offshore social media teams for scheduling, monitoring, and KPI reporting etc.

Campaign & Paid Media Management

• Responsible for global launch and commercial campaign social media channel activation and execution, ensuring strategic impact and business results.
• Advise campaign teams on content and messaging for maximum ROI.
• Plan and execute paid media strategies, including keyword research, audience targeting, campaign planning and performance tracking.

Training

• Provide social media consultancy to brands and local marketing teams.
• Develop training materials and conduct trainings and workshops on social media best practices, tools, and company guidelines.

Employee Advocacy and Social Selling

• Enhance employee advocacy programs via Amplify to expand Sonova’s social presence.
• Develop a social selling framework and integrate social media into the sales process.

Analytics & Reporting

• Oversee dashboard and report development for performance tracking and social listening.
• Support ad-hoc digital requests based on business needs.

Experience:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in digital marketing, with a focus on social media.
• Experience managing global digital operations teams.

Skills & Competencies:

• Strong communication and analytical skills.
• Ability to lead global business projects independently.
• Deep expertise in social media channels and digital marketing strategies.
• Proficiency with Hootsuite Enterprise, social listening tools, and data analysis.
• Knowledge of Salesforce product ecosystem is a plus.

Travel:

• Up to 10%.

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova.

Don't meet all the criteria? If you’re willing to go all in and learn we'd love to hear from you!

We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact [e-mail].

What we offer:

• Exciting and challenging work environment.
• Collaborative culture.
• Opportunities for continuous self-improvement.
• Opportunities for flexible hybrid model work environment.
• A company that values diversity and inclusion.
• Rich benefits plan including wellness benefit, paramedical (massage therapist, naturopath, etc.) and competitive compensation including variable component and employer match on pension contributions.
• Mentorship program and career development plans.

Sonova Canada is now a certified Great Place to Work May 2024- May 2025.

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.