Digital Channel Manager, Social Media

Sonova Group; Kitchener; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Digital Channel Manager, where you'll oversee and optimize social media platforms for wholesale. This role is pivotal in aligning brand goals and enhancing user experience. You'll manage global brand channels, drive audience engagement, and lead innovative marketing campaigns. With a focus on continuous improvement, you'll provide strategic insights and ensure compliance with company policies. Enjoy a collaborative culture that values diversity and offers opportunities for growth in a flexible hybrid work environment. If you're passionate about making a difference and creating impactful campaigns, this is the perfect opportunity for you.

Benefits

Wellness Benefits

Mentorship Program

Career Development Plans

Flexible Hybrid Work Model

Diversity and Inclusion Initiatives

Competitive Compensation

Employer Match on Pension Contributions

Qualifications

• 5+ years of experience in digital marketing with a focus on social media.
• Strong communication and analytical skills with the ability to lead projects.

Responsibilities

• Define and execute the strategic roadmap for wholesale social media.
• Manage daily operations of global wholesale brand social media channels.

Skills

Digital Marketing

Social Media Management

Communication Skills

Analytical Skills

Project Management

Education

Bachelor's Degree in Marketing

Master's Degree in Communications

Tools

Hootsuite Enterprise

Salesforce

Social Listening Tools

Job description

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You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Digital Channel Manager - Social Media

Sonova is seeking a Digital Channel Manager to oversee and optimize our wholesale social media platforms. This role ensures alignment with brand and business goals, manages platform operations, and provides strategic guidance to improve social media effectiveness.

Responsibilities:

• Define and execute the strategic roadmap for Wholesale social media, ensuring alignment with brand and business goals.
• Establish Social Media Governance, standardize processes and ensure compliance with company policies, legal, and data privacy requirements.
• Continuously improve platform efficiency and user experience.
• Provide marketing teams with trends, insights, and optimization strategies.
• Optimize and evolve social media tools like Hootsuite and Amplify.
• Ensure tools are updated, fully operational, and troubleshoot platform issues.
• Manage vendor contracts, service agreements, and tool evaluations.
• Integrate platforms seamlessly with regional marketing and brand teams.
• Gather requirements and prioritize platform enhancements with local teams.

Content & Community Management

• Manage daily operations of global wholesale brand (Phonak, Unitron, Hansaton) social media channels.
• Drive audience engagement, awareness, and conversions with relevant content.
• Manage and amplify user-generated content (UGC) while ensuring compliance.
• Develop and implement social listening strategies to monitor mentions, trends, and feedback.
• Manage the offshore social media teams for scheduling, monitoring, and KPI reporting.

Campaign & Paid Media Management

• Responsible for global launch and commercial campaign social media channel activation and execution, ensuring strategic impact and business results.
• Advise campaign teams on content and messaging for maximum ROI.
• Plan and execute paid media strategies, including keyword research, audience targeting, campaign planning and performance tracking.

Training

• Provide social media consultancy to brands and local marketing teams.
• Develop training materials and conduct trainings and workshops on social media best practice, tools and company guidelines.

Employee Advocacy and Social Selling

• Enhance employee advocacy programs via Amplify to expand Sonova’s social presence.
• Develop a social selling framework and integrate social media into the sales process.

Analytics & Reporting

• Oversee dashboard and report development for performance tracking and social listening.
• Support ad-hoc digital requests based on business needs.

Experience:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in digital marketing, with a focus on social media.
• Experience managing global digital operations teams.
• Strong communication and analytical skills.
• Ability to lead global business projects independently.
• Deep expertise in social media channels and digital marketing strategies.
• Proficiency with Hootsuite Enterprise, social listening tools, and data analysis.
• Knowledge of Salesforce product ecosystem is a plus.

Travel:

• Up to 10%.

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova.

Don't meet all the criteria? If you’re willing to go all-in and learn we'd love to hear from you!

We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered.

What we offer:

• Exciting and challenging work environment.
• Collaborative culture.
• Opportunities for continuous self-improvement.
• Opportunities for flexible hybrid model work environment.
• A company that values diversity and inclusion.
• Rich benefits plan including wellness benefit, paramedical (massage therapist, naturopath, etc.) and competitive compensation including variable component and employer match on pension contributions.
• Mentorship program and career development plans.

Sonova Canada is now a certified Great Place to Work May 2024- May 2025.

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.