Digital Buyer

dentsu; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

An established industry player is seeking a Digital Buyer to enhance client digital strategies and performance-driven media solutions. This role involves managing paid search and social programs, executing campaigns from strategy to billing, and optimizing media channel performance. The ideal candidate will have a passion for digital marketing, a keen eye for detail, and the ability to work collaboratively with cross-functional teams. Join a diverse and inclusive environment where your contributions will drive transformative business outcomes and help clients achieve their goals.

Benefits

Medical Benefits

Dental Insurance

RRSP

Paid Time Off

Qualifications

• Minimum of 2 years of media planning/buying experience focused on digital channels.
• Strong MS Office skills, especially in Excel and PowerPoint.

Responsibilities

• Execute and optimize digital campaigns across Search and Social platforms.
• Build relationships with clients and manage expectations effectively.

Skills

Media Planning

Digital Marketing

Campaign Optimization

Client Relationship Management

Data Analysis

MS Office

Education

Post-secondary Degree in Media

Diploma in Advertising

Degree in Business Administration

Tools

Google Analytics

AdWords

Bing Ads

Job description

Join to apply for the Digital Buyer role at dentsu

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Digital Buyer supports clients in delivering best-in-class digital strategies and performance-driven media solutions to answer client briefs and objectives. Under the guidance of the Digital Media Manager, the Digital Buyer manages paid search and social programs for major clients plus supporting other teams as necessary. The role includes management of Search and Social evergreen campaigns, plus recurring promotional campaigns throughout the year. The Digital Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting, and billing. The opportunity requires dedication, motivation, and the desire to hit the ground running and build a strong performance media program.

Performance Media

• Execute Search campaign strategies, analyze campaigns performance, and perform optimizations.
• Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment.
• Provide accountability for pacing and managing account budgets.
• Provide regular input of ideas for best practices and adoption of new features or processes.
• Help create and deliver campaign overview reports in a timely fashion.
• Proactively find new ways to build the client’s business and grow the account.
• Master and maintain knowledge of the client’s business, competition, and latest industry news and trends.
• Continually learn and enhance skills related to performance media methodologies and platforms.

Account Management

• Support media team in management of client digital media – delivering key data, budgets, and details as needed.
• Build relationships with clients where relevant; set and manage expectations of clients and internal teams, especially to ensure optimal time scales to deliver quality work and service.
• Ensure all digital campaigns are invoiced to the client accurately and timely, understanding and communicating under/over delivery to Digital Media Manager and Account Team.

Research

• Knowledge of key platforms and how to utilize effectively to put together insights that can aid wider team and client planning.
• Build relationships with key platform partners and attend industry events as needed to stay up to date with new media, trends, technology, and test features.
• Keen interest and passion for all things digital marketing and make a concerted effort to stay on top of emerging trends.

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display, and Programmatic.
• Knowledge and hands-on experience with media planning and buying tools.
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
• Ability to work with cross-functional teams and multiple stakeholders.
• Aptitude for priority management when handling multiple deliverables/work streams.
• Ability to organize ideas and present information logically and sequentially.
• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types.
• Google Analytics and AdWords, Bing Ads Certifications, and understanding of Display, Mobile, Video, and Shopping advertising are beneficial.

Additional Information

The salary range for this position is $50k-$55k. Actual salary will be based on relevant experience, knowledge, and skills. Benefits include medical, dental, RRSP, paid time off, and more.

We value diversity and are committed to creating an inclusive environment. If you need accommodations during the application or interview process, please contact [e-mail].

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent