Media Buyer

GroupM; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a Media Buyer to join their dynamic Trading Team. This role offers the opportunity to drive the buying and negotiating process for various clients while collaborating closely with media vendors. You will be responsible for developing and executing comprehensive media strategies that encompass both digital and broadcast channels. If you have a passion for media and a knack for fostering client relationships, this position offers a chance to make a significant impact in a fast-paced environment. Join a forward-thinking team where your insights and strategies will shape successful media campaigns.

Qualifications

• 1-2 years of relevant media experience, preferably in digital strategy.
• Strong presentation and communication skills are essential.

Responsibilities

• Act as a point of contact for clients and lead status calls.
• Negotiate and purchase media space to achieve client goals.

Skills

Microsoft Office

Media Buying

Digital Strategy

Communication Skills

Organizational Skills

Client Management

Education

College diploma or Bachelor's Degree in Advertising

Equivalent experience in Marketing or Business Administration

Tools

Prisma

Mediaocean

ComScore

Numeris

Job description

The Media Buyer provides counsel to the Media Planners and client teams regarding marketplace rates and conditions, drives the buying and negotiating process for assigned clients, and ensures a high quality of execution. This is a 360 media investment role, which involves developing, executing, and reconciling both digital and broadcast go-to-market recommendations. This role within the Trading Team works closely with media vendors to bring media plans to life. Working in conjunction with Media Planners, this function is responsible for negotiating and purchasing media space—an essential part of capturing the client’s vision to reach an intended audience—and delivering optimal outcomes for the company and clients.

Key Accountabilities:

Client and Internal Partnership

• Be a point of contact for clients, lead client status calls; present insights, post-campaign wraps, optimizations, and findings to clients.

• Liaise with the planning team to deliver the digital portion of the overall strategy, providing digital market research, insights, and points of view.

Delivering Management

• Provide and oversee go-to-market insights, select vendors/sites, and provide rationales, acting as a connection point for vendors and partners.

• Partner with the Manager in developing communications with the planning team, including buy authorizations, tracking reports, buy changes, creative specifications, etc.

• Coordinate all reporting with planning and analytics teams.

• Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to the planning team and clients when appropriate.

• Ensure accurate and timely vendor invoice approval and budget reconciliation.

Job Requirements:

• College diploma or Bachelor's Degree, preferably in advertising, marketing, business administration, or communications, or equivalent experience.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).

• Experience with media tools (e.g., Prisma, Mediaocean) and third-party syndicated research resources (e.g., ComScore, Numeris).

• Excellent verbal and written communication skills; strong presentation skills.

• Strong organizational and time management skills; ability to prioritize and operate under tight deadlines while managing multiple projects.

• Ability to foster collaborative relationships across teams.

• Strong leadership, customer service, and communication skills.

• Comfortable with ambiguity, flexible, adaptable, and willing to learn and assist as needed.

• 1-2 years of relevant media experience, with a preference for digital strategy, buying, or planning.