Media Buyer Toronto, Ontario

GroupM; Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Media Buyer to drive the buying and negotiating process for clients. This exciting role involves collaborating with Media Planners and media vendors to execute and reconcile both digital and broadcast strategies. You will be the point of contact for clients, presenting insights and optimizations while ensuring timely vendor invoice approvals. The ideal candidate will have a background in advertising or marketing, strong organizational skills, and proficiency in media tools. Join a dynamic team dedicated to delivering exceptional outcomes for clients and enhancing media strategies.

Qualifications

• 1-2 years of relevant media experience in digital strategy or buying.
• Strong leadership and customer service skills are essential.

Responsibilities

• Negotiate and purchase media real estate to capture client vision.
• Coordinate reporting with planning and analytics teams.

Skills

Microsoft Office

Media Buying

Digital Strategy

Communication Skills

Organizational Skills

Leadership Skills

Education

College diploma or Bachelor’s Degree in advertising

Tools

Prisma

Mediaocean

ComScore

Numeris

Job description

The Media Buyer provides counsel to the Media Planners and client teams regarding marketplace rates and conditions, drives the buying and negotiating process for assigned clients, and ensures a high quality of execution. This is a 360 media investment role, which involves developing, executing, and reconciling both digital and broadcast go-to-market recommendations.

This role within the Trading Team works closely with media vendors to bring our media plans to life. Working in conjunction with Media Planners, this function is responsible for negotiating and purchasing media real estate—an integral part of capturing our client’s vision to reach an intended audience—and delivering the best outcomes for the company and our clients.

Key Accountabilities:

Client and Internal Partnership

• Be a point of contact for clients, lead client status calls, and present insights, post-wrap reports, optimizations, and other findings.

• Liaise with the planning team to deliver the digital portion of the overall strategy, including providing digital market research, insights, and POVs.

Delivering Management

• Provide and oversee go-to-market insights, select vendors/sites, and provide rationales for these selections, acting as a connection point for vendors and partners.

• Partner with the Manager in developing communications with the planning team, including buy authorizations, tracking reports, buy changes, and creative specifications.

• Coordinate all reporting with planning and analytics teams.

• Gather and present information and intelligence from Mindshare and GroupM Trading leadership to the planning team and clients when appropriate.

• Ensure accurate and timely vendor invoice approval and budget reconciliation.

Job Requirements:

• College diploma or Bachelor’s Degree in advertising, marketing, business administration, communications, or equivalent experience.

• Proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook.

• Experience with media tools (e.g., Prisma, Mediaocean) and third-party syndicated research resources (e.g., ComScore, Numeris).

• Excellent verbal and written communication skills, with strong presentation abilities.

• Strong organizational and time management skills, capable of prioritizing and managing multiple projects under tight deadlines.

• Ability to foster collaborative relationships across teams.

• Strong leadership, customer service, and communication skills.

• Comfortable with ambiguity, adaptable, eager to learn, and willing to assist where needed.

• 1-2 years of relevant media experience; digital strategy, buying, or planning preferred.