Digital Buyer

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

An innovative firm is seeking a dedicated Digital Buyer to enhance client performance through strategic digital marketing solutions. This role involves managing paid search and social media campaigns, ensuring optimal budget allocation, and delivering insightful reports. With a focus on collaboration and client relationships, the Digital Buyer will play a crucial role in driving business success. Join a dynamic team that values diverse perspectives and empowers employees to thrive in a creative environment. If you're passionate about digital marketing and eager to make an impact, this opportunity is for you.

Benefits

Medical Insurance

Dental Insurance

Paid Time Off

RRSP Contributions

Qualifications

• 2+ years of experience in media planning and buying focused on digital channels.
• Strong knowledge of media planning tools and digital marketing strategies.

Responsibilities

• Manage paid search and social programs for major clients.
• Execute and optimize digital campaigns to meet client objectives.

Skills

Media Planning

Digital Marketing

Search Engine Marketing (SEM)

Social Media Marketing

Data Analysis

Client Relationship Management

Education

Post-secondary Degree in Media

Diploma in Advertising

Degree in Business Administration

Tools

Google Analytics

AdWords

Bing Ads

MS Office Suite

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Digital Buyer supports clients in delivering best-in-class digital strategies and performance-driven media solutions to answer client briefs and objectives. Under the guidance of the Digital Media Manager, the Digital Buyer manages paid search and social programs for major clients, plus supporting other teams as necessary. The role includes management of Search and Social evergreen campaigns, plus recurring promotional campaigns throughout the year. The Digital Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting, and billing. The opportunity requires dedication, motivation, and the desire to hit the ground running and build a strong performance media program.

Performance Media

1. Execute Search campaign strategies, analyze campaigns performance and perform optimizations
2. Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
3. Provide accountability for pacing and managing account budgets
4. Provide regular input of ideas for best practices and adoption of new features or processes
5. Help create and deliver campaign overview reports in a timely fashion
6. Proactively find new ways to build the client’s business and grow the account
7. Master and maintain knowledge of client’s business, competition, and latest industry news and trends
8. Continually learn and enhance skills related to performance media methodologies and platforms

Account Management

1. Support media team in management of client digital media – delivering key data, budgets, and details as needed
2. Build relationships with clients where relevant; set and manage expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
3. Ensure all digital campaigns are invoiced to the client accurately and timely, understanding and communicating under/over delivery to Digital Media Manager and Account Team

Research

1. Knowledge of key platforms and how to utilize effectively to put together insights that aid wider team and client planning
2. Build relationships with key platform partners and attend industry events as needed to stay up to date with new media, trends, technology, and test features
3. Keen interest and passion for all things digital marketing, making a concerted effort to stay on top of emerging trends

Qualifications

1. Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field
2. A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display, and Programmatic
3. Knowledge and hands-on experience with media planning and buying tools
4. Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
5. Ability to work with cross-functional teams and multiple stakeholders
6. Aptitude for priority management with multiple deliverables/work streams
7. Ability to organize ideas and present information logically and sequentially
8. Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
9. Google Analytics and AdWords, Bing Ads Certifications; understanding of Display, Mobile, Video, and Shopping advertising is beneficial

Additional information

The salary range for this position is $50k-$55k. Actual salary within this range will depend on relevant experience, knowledge, and skills. A range of benefits including medical, dental, RRSP, paid time off, and others are available to all permanent employees.

We believe that diverse ideas, perspectives, and backgrounds foster a stronger, more creative work environment that delivers better business results. We aim to create workplaces that reflect our clients and where everyone feels empowered to bring their full, authentic selves to work. We are committed to accommodating candidates of all ability levels throughout the recruitment process. If you need accommodations, please contact [e-mail] or discuss your accessibility needs during the hiring process.