Media Planner Buyer

Placements24; Kimberley; Hybrid; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellness benefits

Career growth opportunities

Collaborative team environment

Job summary

Placements24 in Kimberley seeks a strategic Media Planner Buyer to design and execute media strategies across digital and traditional channels. You will research opportunities, plan campaigns, negotiate rates, and optimize placements to meet marketing objectives.

The successful candidate will bring strong analytical skills, experience in media planning and buying, and the ability to manage multiple campaigns in a dynamic Kimberley setting.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3-5 years of experience in media planning and buying, preferably in an agency setting.
• Proficiency with media planning software and tools.
• Strong analytical and quantitative skills with the ability to interpret data.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects and deadlines in a dynamic Kimberley setting.

Responsibilities

• Develop integrated media plans across digital and traditional channels to meet campaign objectives.
• Research, identify, and recommend media opportunities based on target audience insights and market trends.
• Negotiate rates and secure media placements with publishers, broadcasters, and digital platforms.
• Manage media budgets effectively, ensuring efficient allocation of resources.
• Monitor campaign performance, analyze data, and provide recommendations for optimization.
• Maintain strong relationships with media vendors and partners.

Skills

Media planning

Negotiation

Analytics

Budget management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Media planning software

Job description

About the Role

Our client is seeking a strategic and analytical Media Planner Buyer to join their team in Kimberley . This role is vital for developing and executing effective media strategies that reach target audiences and achieve marketing objectives. You will be responsible for researching media opportunities, planning campaigns across various channels, negotiating rates, and ensuring optimal placement and performance. The ideal candidate possesses a strong understanding of media dynamics, excellent analytical skills, and a passion for creating data-driven media plans. This is an excellent opportunity to contribute to high-impact marketing initiatives within a supportive environment in Kimberley .

Key Responsibilities

• Develop integrated media plans across digital and traditional channels to meet campaign objectives.
• Research, identify, and recommend media opportunities based on target audience insights and market trends.
• Negotiate rates and secure media placements with publishers, broadcasters, and digital platforms.
• Manage media budgets effectively, ensuring efficient allocation of resources.
• Monitor campaign performance, analyze data, and provide recommendations for optimization.
• Maintain strong relationships with media vendors and partners.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3-5 years of experience in media planning and buying, preferably within an agency setting.
• Proficiency with media planning software and tools.
• Strong analytical and quantitative skills with the ability to interpret data.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects and deadlines in a dynamic Kimberley setting.

Benefits

• Competitive salary and performance bonuses.
• Hybrid work model offering a blend of office and remote flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development in the media industry.
• Collaborative team environment focused on achieving marketing success in Kimberley .