Demand Generation Manager

Solace; Ottawa; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Join a leading technology company as a Demand Generation Manager, where you will play a pivotal role in strategizing and executing digital marketing initiatives. This mid-senior level position focuses on generating high-quality leads and amplifying market presence through innovative campaigns. You will collaborate with various teams to drive measurable outcomes and engage key accounts.

Benefits

Hybrid work model

Training programs

Inclusive working environment

Work-life balance

Qualifications

• 5 years of experience in digital marketing or demand generation.
• Expertise in managing multi-channel digital campaigns.
• Strong analytical and project management skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage end-to-end execution of multi-channel campaigns.
• Analyze campaign performance and provide actionable insights.

Skills

Digital Marketing

Demand Generation

Analytical Skills

Project Management

Copywriting

Job description

3 weeks ago Be among the first 25 applicants

Harnessing the Power of Data, Together

Solace is empowering some of the world’s largest enterprises in their journey towards becoming real-time, data-driven organizations. The next time you drive a luxury vehicle, order new furniture online, fly in a plane, or do some online banking, your positive experience could be a direct result of our technology, and your hard work!

Behind the scenes, we are at the forefront of the next great evolution of integration and agentic AI. We’re helping enterprises apply event-driven architecture to the latest wave of integration challenges that demand a variety of applications and devices to communicate in real-time across data centers, clouds, mobile devices, stores, factories, ships, and more. We are also extending our event-driven platform to help enterprises adopt, orchestrate and govern AI agents.

We’re doing that with a new kind of integration platform, one that has event-driven architecture and data movement at its core.

Overview

Solace is seeking an experienced, innovative, and results-oriented Demand Generation Manager to strategize, execute, and optimize digital marketing initiatives that generate high-quality leads and measurable outcomes. This role is crucial for amplifying Solace’s market presence through targeted digital campaigns that drive measurable pipeline growth and new customer acquisition.

You bring a proactive, hands-on approach, consistently driven by impact and results. You possess a creative mindset and continuously explore new methods to boost engagement and drive demand. You're resourceful and always ready to dive in and do what's needed to achieve successful outcomes.

What You’ll Do.

• Develop and implement comprehensive, full-funnel digital marketing strategies aligned with Solace’s go-to-market initiatives, targeting key accounts and defined audience personas.
• Establish clear, measurable goals, timelines, and KPIs for each campaign to align closely with organizational objectives.
• Oversee and manage the end-to-end execution of multi-channel digital marketing campaigns, including email, paid media, social media, and website.
• Collaborate with regional marketing teams to adapt and localize campaigns, ensuring relevance and effectiveness in global markets.
• Regularly track and analyze campaign performance, using data-driven insights to derive insightful conclusions, and provide actionable recommendations to improve campaign performance and maximize ROI.
• Partner with product marketing and content teams to create engaging, high-quality digital campaign assets.
• Work closely with Marketing Operations to ensure proper setup of campaigns for accurate lead tracking and attribution.
• Enable Sales Development Representatives (SDRs) by clearly communicating digital campaign details, ensuring they are equipped to effectively progress leads through the sales funnel.
• Maintain detailed campaign overviews accessible to internal teams and stakeholders, facilitating clarity and alignment.

Who You Are.

• 5 years of experience in digital marketing or demand generation, preferably in the technology sector.
• Demonstrated expertise managing and executing multi-channel digital campaigns with proven results.
• Exceptional copywriting skills, able to create compelling content for digital ads, emails, and landing pages.
• Strong analytical and project management skills with the ability to effectively manage multiple concurrent projects.
• Excellent communication and collaboration skills to build productive relationships across various internal teams.

Why You’ll Want to Join Us at Solace

• We have an awesome team! You’ll get to work with some of the smartest individuals in the business
• We believe in work-life balance and believe it’s important to love what you do
• We have adopted a hybrid work model to create an inclusive working environment for everyone
• We live by our values : craftsmanship, trust, courage, freedom, momentum, humility, and human experience. Every. Single. Day.
• Our training programs are top-notch (LinkedIn Learning, Mentorship program, Solace Academy)
• We like to brag about our stellar customer lineup!
• We are social – we like to keep things simple and fun!
• We are one of the top-ranked employers on Glassdoor
• We have a sense of humour and make cool videos on cool topics like MITT and this!

We understand that experience takes on various shapes and sizes. Not sure you meet all the requirements? We still want to hear from you! Your unique experience could be exactly what we are looking for.

At Solace, we believe that diversity and inclusion drive innovation and growth, both in business and in life. We strive to create an enriching and safe workplace where you can be who you are. If you want to do the best work of your career and feel supported every step of the way, we encourage you to join us!

Accommodations are available upon request for anyone taking part in the hiring process. Let us know how we can help! We thank all candidates for their interest, however, only those selected to continue in the selection process will be contacted.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Other

Job function

Job function

Marketing and Sales

IT Services and IT Consulting

Referrals increase your chances of interviewing at Solace by 2x

Senior Performance Marketing Manager, Google

Greater Ottawa Metropolitan Area 6 days ago

Performance Marketing Manager (Remote Canada)

Customer Success Manager, Aerospace & Defense

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

Create a job alert for this search

Demand Generation Manager • Ottawa, ON, Canada