Demand Generation Manager

Portside; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm in the aviation industry is seeking a data-driven Demand Generation Manager to craft and implement marketing strategies that boost awareness and generate leads for their cutting-edge software solutions. In this role, you will develop multi-channel campaigns, optimize website traffic, and create engaging content to support sales efforts. This position offers the opportunity to work in a dynamic, fully remote environment with a focus on professional growth and collaboration. If you're ready to drive growth in a fast-paced setting, this is the perfect opportunity for you.

Benefits

Competitive base salary

Performance-based bonuses

Generous time off policy

Health insurance

Dental insurance

Vision insurance

Professional development opportunities

Collaborative work environment

Qualifications

• 3+ years of experience in demand generation or growth marketing.
• Strong understanding of the buyer’s journey and segmentation.

Responsibilities

• Plan and execute demand generation campaigns using various channels.
• Analyze market trends and customer behaviors to refine strategies.

Skills

Demand Generation

Growth Marketing

B2B SaaS Marketing

Market Research

Data Analysis

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

HubSpot

Marketo

Salesforce

Job description

Portside is the leading SaaS platform serving the global business aviation industry, providing cutting-edge solutions for airlines, lessors, management companies, aircraft owners, and corporate flight departments. Our cloud-based platform supports seamless data exchange, advanced reporting, and powerful analytics to streamline aviation operations.

With a $55M strategic growth investment in May 2024, we are scaling rapidly. We’re looking for motivated professionals ready to drive growth and take on the challenges of a fast-paced, innovative environment.

Job Summary

We are seeking a data-driven Demand Generation Manager to develop and execute marketing strategies that drive awareness, generate high-quality leads, and support revenue growth for our aviation software solutions. This role will focus on creating and optimizing multi-channel campaigns, engaging target audiences, and aligning closely with sales to maximize conversion rates.

Travel is required up to 20% of the time for this role.

Key Responsibilities

• Campaign Development: Plan and execute demand generation campaigns using content marketing, email marketing, events, and product demonstrations.
• Content Strategy: Collaborate with sales and product teams to create compelling materials that educate and engage aviation industry decision-makers throughout the customer lifecycle.
• Website Optimization: Manage and update the company website to improve traffic, enhance user experience, and drive lead generation.
• Sales Collateral Creation: Develop sales enablement materials, including brochures, presentations, video demos, and case studies, to support sales efforts.
• Lead Generation & Nurturing: Develop programs to attract and score leads based on engagement and conversion potential.
• Market Research: Analyze market trends, customer behaviors, and competitive landscapes to refine targeting strategies.
• Campaign Monitoring & Optimization: Track campaign performance, analyze key metrics, and implement data-driven optimizations for continuous improvement.
• Cross-Functional Collaboration: Work closely with sales and product to align messaging and drive a seamless customer journey.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, preferably in the aviation, transportation, or technology sectors.
• Strong understanding of the buyer’s journey, segmentation, targeting, and positioning.
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns accordingly.
• Excellent communication and project management skills.
• Experience aligning sales and marketing strategies to drive revenue growth.
• Familiarity with aviation operations, fleet management, or scheduling is required.

What We Offer

• Competitive base salary with performance-based bonuses.
• Fully remote work
• Generous time off policy
• Health, dental, and vision insurance
• Opportunities for professional development and career advancement.
• Dynamic, collaborative, and fast-growing work environment.