Demand Generation Manager

Tree Trust; Ottawa; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Demand Generation Manager to join their dynamic Product and Lifecycle Marketing team. This role is pivotal in executing integrated campaigns that enhance brand visibility and drive demand. The ideal candidate will possess a blend of strategic and tactical expertise, with a proven track record in demand generation within B2B SaaS environments. You will collaborate with cross-functional teams to optimize conversion rates and campaign performance. Join a forward-thinking organization that values creativity and data-driven decision-making, and where your contributions will significantly impact business growth.

Benefits

Learning and Development Opportunities

Annual Holiday Refresh

Annual Week of Service

Inclusive Workplace Policies

Qualifications

• 5-7 years of demand generation experience in B2B SaaS.
• Strong project management and organizational skills are essential.

Responsibilities

• Generate new business and expansion pipeline for global sales.
• Develop strategy for integrated, full-funnel campaigns.

Skills

Demand Generation

Project Management

Creative Innovation

Storytelling

Analytical Skills

Communication Skills

Influencing Skills

Education

Bachelor's Degree

Tools

Salesforce

Hubspot

Tableau

Jira

Wordpress

Amplitude

Goldcast

Outreach

Highspot

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

We’re on a journey to $1B+ in revenue, and we’re looking for a data-driven, innovative individual to join our Product and Lifecycle Marketing team as a Senior Demand Generation Manager. In this role, you’ll execute integrated campaigns that build brand awareness, create demand, and drive pipeline. The ideal candidate will be a full-funnel demand gen pro and possess a mix of strong tactical and strategic skills.

What you’ll be working on

1. Generate new business and expansion pipeline for our global sales team.
2. Develop the strategy and activation calendar for integrated, full-funnel campaigns.
3. Manage and influence a variety of channels, including but not limited to: email, webinars, events, content, partners and sponsorship programs, social, etc., with an emphasis on scaled digital experiences.
4. Collaborate cross-functionally with multiple teams, including: Content, Brand, Design, Organic Social, Paid Marketing, Web, Customer Marketing, Product, Customer Success, Sales, Sales Enablement, Marketing Operations, and Marketing Analytics.
5. Partner with Sales and Sales Enablement teams to optimize conversion rates throughout the funnel, from lead to marketing-qualified lead (MQL), sales-qualified lead (SQL), opportunity, and close.
6. Investigate and analyze campaign performance in partnership with Marketing Analytics to understand how we can optimize by channel, tactic, persona, segment, region, etc.
7. Experiment to improve campaign ROI and drive efficiency gains.

We’d love to hear from people with

1. 5-7 years of experience in demand generation at B2B SaaS companies. Bonus points for experience in a PLG business model.
2. Strategic Mindset: Purposeful intention behind what you do. You’re focused on goals and outcomes and have a track record of successful campaigns.
3. Meticulous Organization Skills: It takes a lot to run a campaign. But you’re an expert at juggling project management, channel management, and managing all of the stakeholders.
4. Creative Innovation: You’re full of ideas (but know how to weed out the bad ones), and you’re willing to take calculated, innovative risks to find success.
5. Influence: You’re comfortable generating buy-in for your ideas and plans. You can navigate a global organization with ease.
6. Storytelling + Content Creation: You know how to craft compelling landing pages, ad copy, webinar decks, etc., that motivate your target audience to take action.
7. Analytical + Data-Driven Skills: You know that data drives the best campaigns. You’re comfortable using Salesforce reports and Tableau dashboards to review and report on performance.
8. Marketing Technology Enthusiasm: The following tools are in our martech stack. Ideally, you’ve got experience with these platforms or comparable ones: Salesforce, Hubspot, Goldcast, Wordpress, Jira, Tableau, Amplitude, Outreach, Highspot.
9. Ability to communicate written and orally in English at the B2+ level.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.