Senior Demand Generation Manager

Tree Trust; Ottawa; Remote; CAD 90,000 - 120,000; Full time

Job summary

A leading company is looking for a Senior Demand Generation Manager to join its Product and Lifecycle Marketing team. This role focuses on driving integrated campaigns that enhance brand visibility and generate demand. The ideal candidate will possess extensive experience in B2B SaaS, managing multi-channel marketing initiatives, and using data analytics to inform campaign strategies.

Benefits

Inclusive workplace policies

Annual holiday refresh

Learning and development opportunities

Qualifications

• 8+ years of proven success in B2B SaaS demand generation.
• Familiarity with martech platforms like Salesforce and Tableau.
• Proven ability to manage multiple channels effectively.

Responsibilities

• Generate new business and expansion pipeline for the global sales team.
• Lead the development and execution of integrated full-funnel campaigns.
• Analyze campaign performance metrics to optimize strategies.

Skills

B2B SaaS demand generation

Campaign management

Data-driven marketing

Creative thinking

Storytelling

Analytical skills

Influencing

Tools

Salesforce

Tableau

Hubspot

WordPress

Jira

Job description

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SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

We’re on a journey to $1B+ in revenue and looking for a data-driven, innovative marketer to join our Product and Lifecycle Marketing team as Senior Demand Generation Manager. In this role, you’ll lead the execution of integrated campaigns that elevate brand awareness, generate demand, and drive pipeline. You are a full-funnel demand generation expert who brings both strategic thinking and hands-on executional strength, and are comfortable rolling up your sleeves while keeping a sharp eye on big-picture goals.

What you’ll be working on

• Generate new business and expansion pipeline for our global sales team
• Lead the development and execution of integrated, full-funnel campaigns that are aligned with company goals
• Manage, influence, and optimize a diverse set of channels, including but not limited to: email, webinars, events, content, partners, sponsorship programs, social, etc., with an emphasis on scaled digital experiences. Able to build activations in net new channels from scratch
• Lead cross-functional collaboration with multiple teams, including: Content, Brand, Design, Organic Social, Paid Marketing, Web, Customer Marketing, Product, Customer Success, Sales, Sales Enablement, Marketing Operations, and Marketing Analytics
• Partner with Sales, CS, and Sales Enablement teams to optimize conversion rates throughout the funnel, from lead to marketing-qualified lead (MQL), sales-qualified lead (SQL), opportunity, and close
• Investigate, analyze, and report on campaign performance in partnership with Marketing Analytics to understand how we can optimize by channel, tactic, persona, segment, region, etc
• Champion a culture of experimentation to improve campaign ROI and drive efficiency gains
• Provide mentorship, guidance, and help upskill the team

We’d love to hear from people with

• Experience: You have 8+ years of proven success in B2B SaaS demand generation. Bonus if you’ve worked in a Product-Led Growth (PLG) environment.
• Strategic and results-oriented: You’re goal-driven, data-minded, and known for delivering high-performing campaigns that align with business objectives.
• A campaign orchestrator: You’re great at managing multiple channels and workstreams, and you thrive in fast-paced environments with lots of moving parts.
• Creative and curious: You bring fresh ideas to the table and aren’t afraid to test, learn, and pivot.
• A strong influencer: You’re skilled at building alignment and navigating complex, global organizations.
• A compelling storyteller: You can craft persuasive messaging and content—landing pages, ads, webinars, and more—that moves your audience to act.
• Analytical and data-driven: You rely on insights from tools like Salesforce and Tableau to inform strategy and measure success.
• Tech-savvy: You’re experienced with martech platforms like Salesforce, Hubspot, Goldcast, WordPress, Jira, Tableau, Amplitude, Outreach, and Highspot—or similar tools.

#LI-remote

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.