Demand Generation Manager

Elantis; Edmonton; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Mentorship

Training opportunities

Casual dress code

Social events

On-site fitness facility

Job summary

Elantis in Edmonton is seeking a Demand Generation Manager to drive a robust B2B demand program onsite. You will own multi-channel campaigns, partner with Sales on ICPs and handoffs, and optimize automation and analytics to grow pipeline.

You will design buyer journeys, nurture streams, and measurement dashboards, delivering ROI across channels while collaborating with content, sales, and SMEs to fuel growth. A strong asset is experience in tech, consulting, or professional services.

Qualifications

• 5+ years of B2B marketing with demand generation or growth focus.
• Proven results across funnel from lead to revenue.
• Hands-on marketing automation and lead lifecycle management.
• Experience using Dynamics 365 as a CRM.
• Strong analytical mindset with data-to-action ability.
• Collaboration with Sales in a revenue-driven model.
• Excellent written and verbal communication skills.
• Strong project management and multi-campaign coordination.
• Experience in technology, consulting, or professional services is a strong asset.
• Post-secondary education in marketing or business.

Responsibilities

• Own and execute Elantis’ demand generation strategy to drive qualified leads.
• Design, launch, and optimize multi-channel campaigns across email, paid media, content, webinars, events, and websites.
• Develop and manage campaign frameworks including personas, buyer journeys, offers, nurture streams.
• Partner with Sales to align ICP, lead qualification, handoffs, and feedback loops.
• Build marketing automation programs including lead scoring, segmentation, nurturing, and lifecycle reporting.
• Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates.
• Collaborate with content, sales, and SMEs to create assets for awareness to decision stages.
• Plan and execute demand-focused events with promotion and post-event follow-up.
• Manage and analyze campaign performance; deliver actionable insights to leadership.
• Own and report on core demand metrics: MQLs, SQLs, pipeline, cost per lead, ROI.

Skills

B2B marketing

Demand generation

Growth marketing

Campaign management

Sales collaboration

Analytical mindset

Communication skills

Project management

Tech industry experience

Education

Post-secondary education in marketing or business

Tools

Dynamics 365

Marketing automation

Job description

Are you looking to grow with a company that puts people first? Where you collaborate daily with colleagues to create real solutions?

Skyrocket your career with Elantis! Certified as a Great Place to Work®, Best Workplace™ for Today’s Youth, and Best Workplace™ for Inclusion, we're looking for a passionate and driven Demand Generation Manager.

Here are some of the great things you can expect from Elantis:

• Competitive salary and comprehensive extended health benefits, fully paid by Elantis.
• Mentorship, training, and ongoing opportunities for development to fuel your career growth and build your expertise.
• Relaxed environment with a casual dress code, community involvement opportunities, and lots of fun social events.
• Any excuse to celebrate our successes with lunches and treats - which is pretty often!
• Free access to an on-site fitness facility.

This role is onsite in our Edmonton office.

The Ideal Candidate

At Elantis, employees’ cultural fit and alignment with our values are the most important factors in selecting a successful candidate. We are guided by our Core Values of Own the Experience, Focus on People, and Do the Right Thing. You’re a great fit for our team if you:

• Want to work closely with a talented team to create innovative solutions for customers and contribute to a vibrant work culture.
• Proactively offer solutions, think outside the box, and are confident in bringing your ideas forward to overcome obstacles and make a positive impact.
• Are comfortable with ambiguity and willing to seek direction if you need it.
• Are a lifelong learner. You’re curious, learn quickly, and enjoy mentoring to help others grow their career while you grow yours.
• Can move easily from project to project and juggle competing priorities with ease.
• Want to create an exceptional experience for customers, colleagues, and yourself.
• Enjoy collaborating with colleagues in‑person to share ideas, solve problems, and celebrate together.
• Proactively providing support and mentorship for your team with regular check ins, additional learning, and offer guidance for best practices.

The Role

As a Demand Generation Manager at Elantis, you’ll be responsible for:

Demand Generation & Growth Marketing:

• Own and execute Elantis’ demand generation strategy to drive qualified leads, sales‑ready opportunities, and pipeline growth.
• Design, launch, and optimize multi‑channel campaigns across email, paid media, content, webinars, events, and website experiences.
• Develop and manage campaign frameworks including personas, buyer journeys, offers, nurture streams, and conversion paths.
• Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops to improve conversion rate and velocity.
• Build and manage marketing automation programs, including lead scoring, segmentation, nurturing, and lifecycle reporting.
• Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates.
• Collaborate with content, sales, and subject matter experts to create assets that support awareness, consideration, and decision stages.
• Plan and execute demand‑focused events (webinars, trade shows, virtual sessions), including promotion and post‑event follow‑up.
• Manage and analyze campaign and funnel performance; deliver actionable insights and recommendations to leadership.
• Own and report on core demand metrics including MQLs, SQLs, pipeline contribution, cost per lead, and ROI.

Marketing Operations & Analytics:

• Maintain clean, reliable data across CRM and marketing automation platforms.
• Build dashboards and reporting to track performance by channel, campaign, and funnel stage.
• Test, iterate, and refine campaigns using A/B testing and performance insights.
• Stay current on demand generation best practices, tools, and B2B growth strategies.

Cross‑Functional Collaboration & Culture:

• Act as a strategic partner to Sales, contributing to revenue planning, forecasting, and quarterly goals.
• Support Elantis culture by collaborating effectively, proactively solving problems, and continuously improving how marketing supports growth.
• Contribute to marketing planning, budget input, and prioritization based on performance data.

Here are some of the skills we are looking for:

• 5+ years of experience in B2B marketing with strong specialization in demand generation or growth marketing.
• Proven experience driving measurable results across the funnel - from lead to opportunity to secured revenue.
• Hands‑on expertise with marketing automation and lead lifecycle management.
• Experience using Dynamics 365 as a CRM.
• Strong analytical mindset with the ability to translate data into action.
• Experience working closely with Sales teams in a revenue‑aligned model.
• Excellent written and verbal communication skills, with the ability to craft compelling offers and campaign messaging.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Experience in technology, consulting, or professional services is a strong asset.
• Post‑secondary education in marketing, business, or a related field.