Demand Generation Lead

Magical; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Magical is seeking a Demand Generation Lead to join its marketing team in a pivotal role focused on enterprise B2B growth. You will craft and execute comprehensive demand strategies, drive high-quality leads, and engage customers across the funnel with lifecycle campaigns.

The role requires at least 5 years in demand generation, proficiency with marketing automation and CRM tools, and strong analytical and communication skills in a fast-paced environment.

Qualifications

• Minimum of 5 years of experience in demand generation for enterprise B2B environments.
• Proven track record of planning and executing demand generation campaigns from awareness to booked calls.
• Strong analytical skills to inform marketing strategies.

Responsibilities

• Develop and execute demand generation strategies aligned with target segments.
• Lead generation programs such as webinars and events to feed the sales pipeline.
• Oversee channels including events, performance marketing, inbound, sponsorships and ABM.
• Own lifecycle marketing with journeys and email campaigns across stages.
• Collaborate with marketing, sales and product teams to align goals.
• Conduct market research to identify customer needs and trends.
• Track and analyze campaign ROI to improve performance.

Skills

Demand generation

B2B marketing

Marketing automation

CRM

Analytics

Communication

Tools

Salesforce

SmartLead

SalesLoft

HeyReach

Zapier

Claude

Grain

Notion

Job description

About Magical:

Our agentic AI platform brings “AI employees” into the workplace to take over the repetitive, soul-crushing workflows that slow teams down. The result: organizations move faster, with sharper focus, and deliver better outcomes where it matters most, like improving patient care.

The shift to agentic work is inevitable, and we’re leading it. As a founding member of our team you’ll be shaping the playbook for the future of work alongside a small, relentless team pushing the edge of what’s possible with AI.

We’re backed by the investors behind OpenAI, Anthropic, Hugging Face, and Notion, including Greylock, Coatue, Altman Capital and Lightspeed. The runway is long. The ambition is high. And the market is wide open.

Job Description

We’re seeking a highly motivated and results-driven Demand Generation Lead to join our dynamic marketing team at Magical. The ideal candidate will have a proven track record of developing and executing successful enterprise B2B demand generation strategies that generate high-quality leads and drive customer engagement.

Core responsibilities:

• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with Magical’s target customer segments and business objectives.
• Lead Generation: Develop and implement targeted lead generation programs, such as webinars and events, to drive qualified leads into the sales pipeline.
• Channel Management: Oversee and optimize performance across various demand generation channels, including events, performance marketing ads, inbound marketing, sponsorships, and account based marketing (ABM).
• Lifecycle Marketing: Own and manage Magical’s lifecycle marketing program by developing journeys and email campaigns for various stages of the customer journey.
• Cross-Functional Collaboration: Collaborate effectively with marketing, sales, and product development teams to ensure alignment and achieve company goals.
• Market Research: Conduct in-depth market research to identify customer needs, preferences and industry trends.
• Performance Analysis: Track and analyze key performance metrics to measure campaign ROI and identify areas upon .

Requirements:

• At least 5 years of experience in demand generation for an enterprise B2B environment (bonus points if you have experience in U.S. healthcare)
• Proven track record of planning and executing successful demand generation campaigns, from building awareness at the top-of-funnel to booking calls with sales at the bottom-of-funnel
• Strong analytical skills with the ability to gather and interpret data to inform marketing strategies
• Proficient in marketing automation software and CRM systems such as Salesforce, SmartLead, SalesLoft, HeyReach, Zapier, Claude, Grain, and Notion
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• High level of creativity and innovation
• Strong organizational and project management skills
• Team player with the ability to collaborate across departments and levels of the organization

Competencies:

• Strategic thinking - Aligning to business goals, Target market identification, Value prop development
• Technical Proficiency - Lifecycle, Marketing automation, CRM, Digital Marketing
• Analytical - data-driven decision making, metrics tracking, forecasting and budgeting
• Communication & collaborations - Cross-functional collaboration with sales, marketing, and product.
• Creativity and innovation - Campaign development, Content creation, Channel exploration, willingness to experiment