Demand Generation Marketer

Optix

Vancouver

On-site

CAD 70,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Employee Stock Option Plan

Health and dental coverage

Flexible workplace plan

Team lunches and socials

Annual health and fitness credit

Job summary

A leading tech startup in Vancouver is seeking a Demand Generation Marketer to enhance lead generation and drive measurable growth. You will develop and optimize multi-channel campaigns while collaborating with sales and product teams. Ideal candidates should have 3-5 years of experience in demand generation, excelling in data analysis and marketing automation tools. This full-time role offers a hybrid working environment and a supportive team culture.

Qualifications

3-5 years experience in a demand generation role.
Proven record with paid media, SEO/SEM, email nurturing.
Ability to design campaigns from concept to execution.

Responsibilities

Execute demand generation strategies to increase qualified leads.
Launch and optimize multi-channel campaigns.
Analyze performance metrics and report insights.

Skills

Data-driven marketing

Lead generation

Funnel optimization

Time management

Marketing automation

Analytical skills

Tools

CRM systems

Analytics platforms

Marketing automation tools

Job description

Demand Generation Marketer

Overview

Optix is the first and only flex space automation software, enabling coworking and flex operators to thrive. We do this by providing operators with a B2B SaaS platform that automates their operations, engages their community, and helps them grow their business.

We're a passionate group of people who support each other to do our best work. We enjoy pour-over coffee, chocolate croissants, and jamming on our vision of changing the way the world works. And now we're looking for an entrepreneurial-minded individual to join our rapidly growing team.

We're looking for a demand generation marketer to join our small but mighty marketing team at Optix. You'll be the go-to person for driving measurable growth through lead generation, campaign optimization, and marketing automation. While our marketing team is focused on creating world-class content, you'll take the lead on building and executing strategies that attract, nurture, and convert prospects into customers. You'll work closely with sales, product, and content to ensure our pipeline is healthy, our messaging is resonant, and our marketing efforts are always evolving. This is a great opportunity for a marketer who has experience in SaaS and is excited to harness AI as part of their toolkit.

Note: This is a hybrid opportunity for someone based in Vancouver, BC (60% in our beautiful water-front Gastown office, 40% from home).

Responsibilities

Own and execute demand generation strategies to increase qualified leads and pipeline growth
Develop, launch, and optimize multi-channel campaigns (paid ads, email, partnerships, webinars, events)
Collaborate with the content marketer to align campaigns with content strategy and nurture sequences
Monitor and analyze campaign performance metrics, reporting results and actionable insights to the team
Manage and optimize our marketing tech stack, ensuring smooth integration between tools
Test and evaluate emerging marketing tactics and technologies, including AI-driven tools, to improve efficiency and outcomes
Partner with sales to ensure lead quality, smooth handoff, and feedback loops for continuous improvement
Build scalable, repeatable processes for campaign creation, tracking, and reporting

Qualifications

You have 3-5 years of experience in a demand generation role
You're a data-driven marketer with a knack for turning insights into action
You thrive on generating leads, optimizing funnels, and driving measurable growth
You're comfortable wearing many hats—campaign architect, analytics detective, and strategic partner to sales
Excellent time management and organizational skills, able to work independently and prioritize effectively
Proven track record with demand generation strategies (paid media, SEO/SEM, email nurturing, partnerships, webinars, etc.)
Hands-on experience with marketing automation tools, CRM systems, and analytics platforms
Ability to design and optimize multi-channel marketing campaigns from concept to execution
Comfort with A/B testing, experimentation, and iterating quickly based on performance data
Ambitious, yet humble and quick to support your fellow teammates

Bonus

Previous experience in a B2B SaaS environment
Experience using AI-powered marketing tools for ad copy, audience targeting, and campaign optimization
You're curious about the latest marketing trends, especially in B2B SaaS and the coworking industry, and you're excited about testing new channels and tools to find what works
Familiarity with content-driven growth strategies and how they integrate with demand-gen

What you'll do

Own and execute demand generation strategies to increase qualified leads and pipeline growth
Develop, launch, and optimize multi-channel campaigns (paid ads, email, partnerships, webinars, events)
Collaborate with the content marketer to align campaigns with content strategy and nurture sequences
Monitor and analyze campaign performance metrics, reporting results and actionable insights to the team
Manage and optimize our marketing tech stack, ensuring smooth integration between tools
Test and evaluate emerging marketing tactics and technologies, including AI-driven tools, to improve efficiency and outcomes
Partner with sales to ensure lead quality, smooth handoff, and feedback loops for continuous improvement
Build scalable, repeatable processes for campaign creation, tracking, and reporting

Benefits

We take care of our teammates

This is a unique opportunity to join a rapidly growing technology startup. Taking care of our team on this journey is a priority. We offer:

Competitive salary compensation and commission structure
Strong Employee Stock Option Plan offering
Excellent health and dental coverage program provided by Sunlife
Mission-driven workplace experience with a positive, collaborative and supportive team culture
Personal and professional growth opportunities
Healthy snacks and locally roasted coffee - slow pour is our jam
Team lunches and socials
Annual health and fitness credit
Fun offsite activities that allow us to reconnect as a team
A beautiful, waterfront Gastown office and a flexible 60/40 hybrid workplace plan

We welcome applicants from all walks of life. Even if you don't feel you meet every requirement listed, we would still love to hear why you think you would be an awesome addition to our team, and we encourage you to apply.

Seniority level