B2B Growth Marketing Specialist

Xtract One; Toronto; Hybrid; CAD 75,000 - 92,000; Full time

Benefits offered by this job

Benefits

Vacation

Sick Days

Bonus

Stock Options

Job summary

Xtract One in Toronto seeks a nimble B2B Growth Marketing Specialist with a growth hacker mindset to lead multi-channel campaigns, drive top-of-funnel pipeline growth, and rapidly execute programs. The role combines strategy with hands-on growth stack management and collaboration with content and social teams.

The ideal candidate has 3+ years in B2B demand generation or growth marketing in fast-growth environments, strong HubSpot expertise, and experience with Apollo.io and LinkedIn targeting.

Qualifications

• Bachelor-level degree in Marketing or related field; HubSpot certifications are highly valued.
• Experience of 3+ years in B2B demand generation or growth marketing in startups or mid-market.
• Strong technical proficiency with HubSpot administration, workflows, lead scoring and integrations.
• Solid knowledge of Salesforce data structures and CRM integration with marketing tools.
• Hands-on experience with Apollo.io for list building and LinkedIn targeting.

Responsibilities

• Define target market segments, buyer personas, and messaging frameworks.
• Design and manage multi-touch outbound sequences to accelerate leads and meetings.
• Collaborate with Content and Social teams to align assets and promotions.
• Own growth stack data integration, enrichment, and data hygiene processes.
• Manage HubSpot and Salesforce data synchronization and workflows.
• Deploy AI-based conversational booking to route inbound accounts.
• Monitor deliverability and maintain domain health for outbound campaigns.
• Collaborate with Demand Gen to set up paid media and audience targeting.

Skills

Growth marketing

B2B demand generation

HubSpot mastery

Salesforce integrations

Apollo.io & LinkedIn

Cross-functional collaboration

Education

College or university degree in Marketing or related field

HubSpot Certifications

Tools

HubSpot

Salesforce

Apollo.io

LinkedIn

Job description

Xtract One is a technology company dedicated to making the world safer through intelligent, frictionless security solutions. We design and deliver advanced threat detection screening systems that help organizations protect people, property, and public spaces—without slowing them down.

Our solutions combine cutting-edge hardware, AI-powered analytics, and real-time insights to detect weapons and potential threats in high-traffic environments such as stadiums, arenas, corporate offices, government buildings, and entertainment venues. Xtract One enables safer, more welcoming experiences while maintaining the highest standards of security.

With teams across North America, Xtract One brings together engineers, technologists, and business professionals who are passionate about innovation, collaboration, and real-world impact. We are driven by a shared mission to redefine security—making it smarter, more human-centric, and seamlessly integrated into everyday environments.

Xtract One is currently looking for a “B2B Growth Marketing Specialist” to join our team!,

Location: Toronto, ON, Canada

Work Model: Hybrid

Compensation: $75,000 - $92,000 CAD, Benefits, Vacation, Sick Days, Bonus, Stock Options

Status: Full-time

Vacancy Status: This posting is for an Addition to the Marketing team.

Job Summary:

We are seeking a nimble, fast-paced B2B Growth Marketing Specialist with a "growth hacker" mindset to serve as the strategist and manager of multi-channel campaigns for Xtract One. This role focuses primarily on campaign strategy, rapid program execution, and aggressively driving top-of-funnel pipeline growth (qualified leads, meeting bookings, and prospect engagement), complemented by strong hands-on technical management of our growth stack. The ideal candidate thrives in agile, rapid-growth environments where campaign execution speed, creative testing, and top-of-funnel results take center stage.

Responsibilities:

Campaign Strategy & Multi-Channel Execution:

• Campaign Strategy: Define target market segments, buyer personas, and messaging frameworks. Develop the key multi-touch tactics and content channels needed to reach the right audience with impactful insights.
• Sequence & Outbound Orchestration: Design, structure, and manage multi-touch outbound sales sequences (emails, LinkedIn touches, task flows) to accelerate lead acquisition velocity and drive meeting bookings for sales representatives.
• Cross-Functional Collaboration: Serve as the air traffic controller for campaign assets, partnering with the Content Specialist for messaging copy and Social Media Specialist for promotional materials.

Marketing Automation & Growth Stack Management:

• Data Integration & Enrichment: Serve as the hands-on technical owner of our B2B data-acquisition workflows, leveraging Apollo.io for contact enrichment and target-account list building.
• HubSpot & Salesforce Synchronization: Partner closely with our internal Sales Ops Specialist to map data schemas, maintain contact database hygiene, and ensure absolute data consistency between HubSpot and Salesforce.
• Conversational AI & Live Routing: Deploy and manage our native AI conversational booking engine (HubSpot Breeze AI) to capture, qualify, and route hot inbound accounts directly to sales calendars.
• Deliverability & Tech Health: Actively monitor and protect domain deliverability health standards (DKIM, DMARC, SPF, and tracking domains) to ensure peak inbox placement for all outbound sequences.
• Paid Media Setup: Partner with the Director of Demand Gen to execute target-account list matching and audience setup across search networks and LinkedIn Campaign Manager to support active sales outreach.

Qualifications:

• Post Education: College or university degree in Marketing, Business, Communications, Advertising, Digital Marketing, or a related field. Active HubSpot Certifications (Marketing Hub, Revenue Operations) are highly preferred and strongly advantageous.
• Experience: 3+ years in B2B Demand Generation or Growth Marketing, with a proven track record of success in nimble, fast-growth startups or mid-market companies.
• HubSpot Mastery & Technical Stack Expertise: Advanced, hands-on technical proficiency in HubSpot administration, complex workflow logic, lead scoring models, technical integrations, and campaign infrastructure.
• Salesforce Competency: Strong working knowledge of Salesforce objects (Leads, Contacts, Accounts, Opportunities) and data-sync structures.
• Apollo.io & LinkedIn Proficiency: Direct, hands-on experience using Apollo (or similar) for list building, data enrichment, and outbound sales engagement, alongside LinkedIn targeting capabilities.
• Collaborative & Technical Mindset: Exceptional ability to translate system data into actionable marketing campaigns while aligning with Sales Ops on database schemas.

Disclosure of AI Use in Recruitment:

Our recruitment process may utilize artificial intelligence (AI) tools to enhance efficiency and ensure a fair and comprehensive review of applications. This may include AI for tasks such as initial resume screening and transcribing interview discussions. We are committed to using AI responsibly and ethically, with a focus on fairness and minimizing bias.

Commitment to Inclusive and Accessible Work Environments:

Xtract One is committed to creating an inclusive, accessible work environment and providing accommodations for individuals with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. If you require accommodation at any stage of the recruitment process or while employed with us, please notify Human Resources at [e-mail], and we will work with you to meet your needs.