Demand Generation Manager

CadMakers Inc.; Burnaby; Hybrid; CAD 90,000 - 115,000; Full time

Benefits offered by this job

Hybrid work

Career growth

Development budget

Job summary

CadMakers is seeking a Demand Generation Manager to drive pipeline growth for cmBuilder.io, our fast-growing construction‑tech platform. This hands-on, individual contributor role owns demand‑generation programs end‑to‑end across paid, email, and events, and helps shape RevOps with data‑driven decisions.

The ideal candidate has 4+ years in B2B SaaS demand generation, a proven track record of generating qualified pipeline, and strong experience with LinkedIn Ads, Google Ads, HubSpot, and

Qualifications

• 4+ years in B2B SaaS demand generation
• Track record of generating qualified sales pipeline in B2B software
• Expertise in LinkedIn Ads (priority) with Google Ads experience
• Experience with HubSpot including lead scoring, segmentation, ICP refinement
• Strong writing for ad copy, emails, and landing pages
• Bias for action with execution-first mindset
• Bonus: experience marketing to construction/industrial verticals

Responsibilities

• Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, YouTube, email, landing pages)
• Set up, manage, and optimize LinkedIn Ads and Google Ads campaigns
• Help manage events and tradeshows, from lead acquisition to logistics
• Develop and refine messaging and go-to-market motions for measurable sales outcomes
• Implement and manage HubSpot workflows, automation, and lifecycle campaigns
• Own funnel analytics, lead scoring, enrichment, and segmentation; build reporting
• Run structured A/B tests across ads, emails, and landing pages to maximize pipeline impact

Skills

Demand generation

Campaign management

Analytics

Copywriting

Tools

LinkedIn Ads

Google Ads

HubSpot

Job description

Ready to power growth for the future of construction?

We're seeking a Demand Generation Manager to drive pipeline growth at a fast-growing B2B SaaS construction-tech company.

This is a hands-on individual contributor role: you'll run campaigns end-to-end across paid, email, and events, own the RevOps stack behind them, and use the data to drive measurable growth.

Who Are We?

Founded in 2014, CadMakers is an industry-leading digital construction technology company headquartered in Burnaby, British Columbia, Canada. We are dedicated to delivering cutting-edge digital solutions to the global construction industry, tackling the most complex yet common problems in the field, empowering our clients with transformative tools and expertise.

Our Product

Developed by CadMakers, cmBuilder.io is a fast-growing visual construction planning software platform that is redefining how construction projects are planned, communicated, and delivered. Our fully web-based platform enables construction teams to create dynamic 3D site logistics models and 4D simulations, allowing construction companies to build their projects in the digital world before breaking ground in the real one, enabling smarter decisions, smoother execution, and more wins.

With rapid adoption across North America, Europe, and Australia, cmBuilder is on a mission to democratize construction tech by making it more accessible, intuitive, and impactful.

About The Role

Are you a results-driven marketing professional looking to make an impact in B2B SaaS? CadMakers is seeking a Demand Generation Manager to help drive growth for cmBuilder.io, our fast-growing construction-tech platform. This is an individual contributor role where you'll take ownership of executing demand generation programs end-to-end while also helping shape priorities to ensure they generate qualified pipeline and deliver measurable results.

The ideal candidate is a marketing demand generation professional with a proven ability to drive measurable growth, execute high-impact campaigns, and continuously optimize marketing operations. This role offers the opportunity to make a tangible impact on cmBuilder's growth, shaping marketing automation, paid media, data-driven strategies, and RevOps processes.

Key Responsibilities

• Demand Generation: Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, YouTube, email, landing pages), including account-based campaigns targeting key accounts
• Paid Media Management: Set up, manage, and optimize LinkedIn Ads and Google Ads campaigns, continuously testing and scaling what performs
• In-Person Events: Help manage events and tradeshows, both our own and external industry events, from helping acquire leads to logistics
• Positioning and Messaging: Develop and refine positioning, messaging, and go-to-market motions so campaigns drive measurable sales outcomes
• Marketing Automation & Nurturing: Implement and manage HubSpot workflows, automation, and lifecycle campaigns that engage, score, and progress leads through the funnel
• RevOps & Analytics: Own funnel analytics, lead scoring, enrichment, and segmentation. Build reporting that shows what's actually driving pipeline
• A/B Testing & Continuous Improvement: Run structured A/B tests across ads, emails, and landing pages to maximize pipeline impact

Requirements

• 4+ years hands-on experience in B2B SaaS demand generation (as a demand gen specialist, manager, or similar role)
• A proven track record of driving qualified sales pipeline for B2B software, with strong command of demand channels, funnel tactics, and key metrics
• Expertise in LinkedIn Ads (priority) and experience managing Google Ads, driving consistent MQLs and demo growth
• Experienced with HubSpot (or equivalent marketing automation/CRM platform), including lead scoring, segmentation, and ICP refinement
• Strong writing skills for ad copy, email sequences, and landing pages
• Attention to detail and a bias for action, with an execution-first mindset and the ability to contribute strategic input
• A testing mindset: you form a hypothesis, run the experiment, read the data, adjust
• Bonus: experience marketing to construction, industrial, or other similar verticals

Benefits

• High-growth company - with strong customer momentum and product-market fit
• Awesome team - Hybrid work environment with a supportive and collaborative culture. We have regular events, contests, volunteer days, and much more! We're in business to build a great company, collaborate with amazing customers, and have fun
• Career growth - Strong potential for career growth within the organization as the company scales. Your performance will influence the trajectory of our company, allowing you to progress in our fast-paced team
• Development budget - We'll help you reach your full potential by providing resources for any courses that will help you #getbettereveryday

Salary, Term & Working Location

• Salary: $90,000 - $115,000; commensurate with experience
• Full-time, hybrid position with in-office days at our office in Burnaby, BC

Why Work With Us?

• High-growth company - with strong customer momentum and product-market fit
• Awesome team - Hybrid work environment with a supportive and collaborative culture. We have regular events, contests, volunteer days, and much more! We're in business to build a great company, collaborate with amazing customers, and have fun
• Career growth - Strong potential for career growth within the organization as the company scales. Your performance will influence the trajectory of our company, allowing you to progress in our fast-paced team
• Development budget - We'll help you reach your full potential by providing resources for any courses that will help you #getbettereveryday

At CadMakers, we believe great teams are built by people, not algorithms.

We do NOT use AI for reviewing your application. Your entire application will be reviewed by real-life human beings at CadMakers (this includes your answers to the application questions that we pose).