Project Manager (MarTech)

Insight Global; Vaughan; On-site; CAD 90,000 - 120,000; Full time

Job summary

Insight Global is seeking a MarTech Project Manager to lead a major CRM and CDP transformation for its client. This newly created role will drive the migration from existing CRM/CDP to Braze and a Snowflake-based CDP, partnering with Marketing, Data, Product, Technology, and implementation partners.

You will translate business requirements into deliverables, manage timelines, risks, and governance, and ensure successful integration across CRM, CDP, and data platforms in an enterprise setting.

Qualifications

• 5+ years in Project Management for MarTech/CRM/CDP environments.
• Experience leading CRM, CDP, MarTech migrations.
• Familiarity with Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Algonomy.
• Proven ability to translate business requirements into scalable tech solutions.

Responsibilities

• Lead a large-scale CRM and CDP migration initiative from planning through implementation.
• Serve as liaison between business stakeholders, technical teams, and external vendors.
• Gather, document, and manage business requirements across Marketing, Data, Product, and Technology teams.
• Drive project timelines, governance, stakeholder alignment, risk management, and delivery tracking.
• Coordinate the migration and implementation of Braze and supporting customer data solutions.

Skills

MarTech

CRM

CDP

Stakeholder management

Vendor management

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Iterable

Algonomy

Jira

Confluence

Job description

Reason for opening: net new role

Overview

Our client is seeking a MarTech Project Manager to lead a major CRM and Customer Data Platform (CDP) transformation initiative. This is a newly created role driven by the organization's investment in modernizing its marketing technology ecosystem.

Reporting to the Head of Digital & Technology, this individual will partner closely with Marketing, Data, Product, Technology, and external implementation partners to oversee the migration from existing CRM and CDP solutions to a new ecosystem, including Braze and a CDP solution built within Snowflake.

The successful candidate will act as the primary business-side lead for the project, ensuring requirements are gathered and documented, stakeholders are aligned, key decisions are made, risks are managed, and implementation partners are accountable for delivery.

Key Responsibilities

• Lead a large-scale CRM and CDP migration initiative from planning through implementation.
• Serve as the primary liaison between business stakeholders, technical teams, and external vendors.
• Gather, document, and manage business requirements across Marketing, Data, Product, and Technology teams.
• Drive project timelines, governance, stakeholder alignment, risk management, and delivery tracking.
• Coordinate the migration and implementation of Braze and supporting customer data solutions.
• Translate customer engagement, segmentation, personalization, and lifecycle marketing requirements into actionable project deliverables.
• Partner with internal teams and implementation partners to ensure successful integrations across CRM, CDP, and data platforms.
• Facilitate key project decisions and hold vendors accountable for commitments and deliverables.
• Support process improvements and governance practices that enable long-term success of the new MarTech ecosystem.

Required Qualifications

• 5+ years of experience in Project Management, Marketing Technology (MarTech), CRM, Customer Data Platforms (CDPs), Marketing Automation, or related digital customer engagement environments.
• Experience leading or supporting CRM, CDP, MarTech, or customer data migration and implementation projects.
• Hands-on familiarity with platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Algonomy, or similar customer engagement technologies.
• Strong understanding of customer segmentation, lifecycle marketing, journey orchestration, personalization, and first-party data strategies.
• Experience collaborating across business, technical, and vendor teams to deliver complex technology initiatives.
• Proven ability to translate business requirements into scalable technology solutions.
• Strong project management, stakeholder management, and organizational skills.
• Analytical mindset with the ability to identify risks, opportunities, and optimization strategies.
• Experience with Jira and/or Confluence.

Preferred Qualifications

• Experience with Braze implementations or migrations.
• Experience with Snowflake, HighTouch, or similar cloud data platforms.
• Experience working in Agile environments.

Project Highlights

• Newly created role supporting a strategic MarTech transformation.
• Replacement of existing CRM and CDP partners.
• Migration to Braze as the organization's customer engagement platform.
• Development of a customer data platform solution within Snowflake.
• Significant cross-functional collaboration across Marketing, Data, Product, Technology, and external vendors.
• Opportunity to represent the business, influence key decisions, and drive a high-visibility enterprise transformation initiative.

Please Note: We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.