CRM & Email Operations Specialist (Adobe Journey Optimizer)

Canadian Tire Corporation; Laval; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Benefits and retirement programs

Ongoing training programs

Product discounts

Job summary

Sports Experts, part of Canadian Tire Corporation, Laval location, seeks a CRM and Email Operations Specialist to manage end-to-end email campaigns and customer journeys using Adobe Journey Optimizer. You’ll collaborate with CRM, content and corporate teams to ensure high-quality deployment, testing and optimization of email communications.

The role emphasizes HTML email development, segmentation, QA, and performance analytics to continually improve deliverability and engagement in a fast-paced,

Qualifications

• 2 to 3 years of experience in email production, digital marketing, CRM, HTML integration or marketing operations.
• Strong command of HTML and responsive email best practices; knowledge of CSS as applied to email environments.
• Experience with a CRM or marketing automation platform, ideally Adobe Journey Optimizer or a similar platform.
• Understanding of email production processes, segmentation, personalization, QA testing, deployment and technical troubleshooting.
• High level of rigour, attention to detail and ability to deliver error-free communications in a high-volume environment.
• Ability to manage multiple deliverables at the same time, meet tight deadlines and quickly adapt to changing priorities.
• Analytical mindset with the ability to interpret campaign results and identify operational optimization opportunities.
• Autonomy, resourcefulness, technical curiosity and willingness to learn in an evolving technology environment.
• Strong collaboration and communication skills with multidisciplinary teams.
• Bilingual in French and English, both spoken and written.

Responsibilities

• Integrate and deploy daily email campaigns and CRM communications in Adobe Journey Optimizer for the Sports Experts, Atmosphere and Trio Hockey banners.
• Develop, maintain and evolve responsive HTML emails, templates and reusable components to support efficient and consistent execution.
• Adapt mock-ups and content provided by the content and creative teams into functional emails that are aligned with brand standards and optimized for different email platforms.
• Configure audiences, segments, personalization rules and deployment settings in Adobe Journey Optimizer based on campaign and customer journey requirements.
• Participate in the technical configuration, testing and implementation of customer journeys and automated campaigns.
• Perform QA and link testing, personalization and segmentation, and identify and resolve technical issues related to display, HTML integration or configuration.
• Create and maintain acquisition, sign-up or data collection forms when required.
• Support campaign performance tracking by producing performance analyses and sharing insights that help optimize content, testing and deployments.
• Collaborate with internal teams and corporate CRM teams to align email production practices and processes, integrate best practices and ensure compliance with governance, data, consent and deliverability standards.

Skills

HTML

CRM

Email production

Digital marketing

QA testing

Segmentation

Campaign analytics

Attention to detail

Prioritization

Education

College or University degree in marketing, communications, e-commerce, multimedia integration, information technology or a related field

Tools

Adobe Journey Optimizer

CSS

Job description

Sports Experts, part of Canadian Tire Corporation, Laval location, seeks a CRM and Email Operations Specialist to manage end-to-end email campaigns and customer journeys using Adobe Journey Optimizer. You’ll collaborate with CRM, content and corporate teams to ensure high-quality deployment, testing and optimization of email communications.

The role emphasizes HTML email development, segmentation, QA, and performance analytics to continually improve deliverability and engagement in a fast-paced,