CRM Campaign & Lifecycle Marketing Specialist

Air Transat; Montreal; In loco; CAD 60.000 - 85.000; Tempo pieno

Descrizione del lavoro

Air Transat, a leading Canadian airline, is seeking a CRM and Relationship Marketing Specialist to optimize campaigns that engage customers and drive loyalty.

In this role you will work with Adobe Campaign Classic and Batch, managing multichannel programs during major promo periods such as Black Friday and Boxing Day, and collaborate with Marketing, E-commerce and IT teams to ensure regulatory compliance.

Competenze

• College diploma or university degree in Marketing, E-commerce, Communications.
• 2 to 5 years of experience in relationship marketing, CRM, marketing automation, e-commerce or related discipline.
• Hands-on experience executing and coordinating relationship marketing campaigns.
• Strong understanding of relational databases, customer segmentation, and marketing performance analysis.
• Excellent organizational skills, attention to detail, prioritization, and time management.

Mansioni

• Plan, configure, test, deploy, and monitor CRM campaigns via email and push notifications throughout the customer lifecycle.
• Contribute to the development and execution of the relationship marketing calendar while ensuring consistency across communication channels.
• Perform audience segmentation and select target groups based on marketing and business objectives.
• Manage day-to-day campaign execution and workflows within Adobe Campaign Classic to ensure performance and compliance.
• Produce performance reports, analyze key metrics, and provide recommendations for optimization.
• Collaborate closely with Marketing, E-commerce, Business Intelligence, IT teams, and external partners to deliver CRM initiatives.
• Support the evolution of CRM practices and contribute to the transition to the Batch platform.
• Ensure compliance with applicable privacy and marketing communication regulations.

Conoscenze

Relationship marketing

CRM

Marketing automation

Campaign management

Audience segmentation

Data analysis

MS Office

Formazione

College diploma or university degree in Marketing, E-commerce, Communications

Strumenti

Adobe Campaign Classic

Batch

HubSpot

Braze

Descrizione del lavoro

Air Transat, a leading Canadian airline, is seeking a CRM and Relationship Marketing Specialist to optimize campaigns that engage customers and drive loyalty.

In this role you will work with Adobe Campaign Classic and Batch, managing multichannel programs during major promo periods such as Black Friday and Boxing Day, and collaborate with Marketing, E-commerce and IT teams to ensure regulatory compliance.