CRM & Email Marketing Specialist

Ren's Pets; Guelph; Hybrid; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Group benefits

RRSP/TFSA programs

EAP program

Employee discount

Pet-friendly office

Onsite parking

Job summary

Ren's Pets in Ontario is seeking a CRM & Email Marketing Specialist to execute and optimize email campaigns, customer journeys, and audience segmentation, mainly in Salesforce Marketing Cloud. You'll work under the E-Commerce manager to drive engagement, retention, and loyalty through data-driven communications.

Qualifications include 3–5 years in CRM or email marketing, strong analytical skills, and proficiency with Excel and marketing analytics tools.

Qualifications

• 3–5 years of experience in CRM, email marketing, or marketing automation.
• Strong analytical skills and data-driven mindset.
• Excellent organization and ability to manage multiple projects.
• Experience with Salesforce Marketing Cloud preferred.

Responsibilities

• Build, test, schedule, and deploy email campaigns using Salesforce Marketing Cloud.
• Manage customer segments and targeted audiences.
• Develop and maintain automated customer journeys and lifecycle campaigns.
• Coordinate campaign execution with cross-functional teams.
• Monitor performance and provide optimization recommendations.
• Conduct A/B testing and improve engagement and conversion.
• Maintain email calendar and ensure timely delivery.

Skills

CRM & Email

Analytics

Excel

A/B testing

Communication

Project management

Tools

Salesforce Marketing Cloud

Marketing Analytics Tools

Job description

At Ren's Pets, we're pet owners, too, so we know how important it is to find quality products to keep you and your pet happy. We are Passionate about Pets and the people they own. Visit us for more information at www.renspets.com!

Proud member of Groupe Legault, we are a Canadian family‑owned company specializing in the development, distribution, and marketing of quality food, treats, and accessories for cats, dogs, and other small animals.

The CRM & Email Marketing Specialist is responsible for executing and optimizing email marketing campaigns, customer journeys, and audience segmentation strategies. Working primarily in Salesforce Marketing Cloud, this role plays a key part in driving customer engagement, retention, and loyalty through targeted, data-driven communications.

Duties and Responsibilities

Under the supervision of the E-Commerce manager, the duties and responsibilities of the CRM & Email Marketing Specialist include, but are not limited to, the following:

• Build, test, schedule, and deploy email marketing campaigns using Salesforce Marketing Cloud.
• Manage customer segments and targeted audiences to support marketing initiatives.
• Develop and maintain automated customer journeys and lifecycle campaigns.
• Coordinate campaign execution with Marketing, Creative, eCommerce, Loyalty, and Data teams.
• Monitor campaign performance and provide recommendations to improve engagement and conversion.
• Conduct A/B testing and implement optimization strategies.
• Maintain the email marketing calendar and ensure timely campaign delivery.
• Ensure compliance with email marketing regulations and industry best practices.
• Other duties as assigned.

Skills and Effort Requirements

• Strong knowledge of email marketing, CRM, and customer lifecycle marketing.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Data-driven mindset with strong analytical and problem-solving skills.
• Strong communication and collaboration skills.
• 3 to 5 years of experience in CRM, email marketing, marketing automation, or a related field.
• Experience with Salesforce Marketing Cloud preferred.
• Experience building customer segments, automated journeys, and email campaigns.
• Strong proficiency in Excel and marketing analytics tools.
• Retail or eCommerce experience is considered an asset.
• A hybrid work model, with flexibility between our office and the comfort of your home
• A group benefits program designed to support your personal needs and lifestyle
• Access to our company RRSP and TFSA programs for eligible employees, supporting long-term financial wellness and retirement planning
• An Employee and Family Assistance Program through Dialogue, offering virtual healthcare, mental health, wellness, and EAP support
• A generous employee discount program
• A collaborative, respectful culture that encourages continuous learning
• Opportunities for professional growth and development
• A dedicated social committee that helps build connection and a great team culture
• A pet-friendly office with free onsite parking
• The chance to be part of a passionate team that loves what we do

Compensation

• The expected salary for this position is between $55 000 and $65 000. *The total compensation may vary depending on the candidate's skills, experience, qualifications, and other relevant factors.

Additional Information

• This posting is for an existing vacancy.

Respect, trust and the desire to grow together define our culture. Inspired by our love for pets, we value a work environment where we trust one another, collaborate to win together and adopt a mindset focused on development and continuous improvement.

This vision comes to life every day in the way we work, through communication, collaboration and consultation. It is at the core of our relationships with our colleagues, our customers and our communities.

Equal Opportunity Employer

Ren's Pets is an equal opportunity employer committed to diversity, inclusion, and accessibility. We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please contact [e-mail].