CRM Specialist

Dermapure group; Montreal (administrative region); On-site; CAD 90,000 - 130,000; Full time

Job summary

Dermapure is seeking a data-driven Marketing Automation & CRM leader to design, execute, and optimize the marketing automation ecosystem across 68 clinics in Canada. This role focuses on lifecycle marketing from acquisition to retention, leveraging data, segmentation, and omnichannel messaging.

You will drive strategy, collaborate with Creative, IT, and Analytics teams, and optimize flows in platforms like HubSpot, Klaviyo, or Salesforce Marketing Cloud.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• 6+ years in marketing automation, CRM, or data-driven marketing across multi-location settings.
• Experience implementing CRM and CDP tools is a plus.
• Hands-on with automation tools: Creatio, HubSpot, Salesforce Marketing Cloud, Klaviyo.

Responsibilities

• Develop, execute, and optimize automated email and SMS journeys across the patient lifecycle.
• Manage campaign setup, audience segmentation, and performance tracking in the MA platform.
• Collaborate with creative teams to deliver personalized messaging and test flows.
• Define metrics and translate data into actionable recommendations.
• Partner with cross-functional teams to support national and local marketing initiatives.

Skills

Analytical mindset

Audience segmentation

Privacy compliance knowledge

Organization & communication

Collaboration

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Master’s degree is an asset

Tools

Creatio

HubSpot

Salesforce Marketing Cloud

Klaviyo

Job description

Dermapure is the leading name in non-invasive medical aesthetics, combining expertise with cutting-edge technology. With 68 clinics across Canada, our philosophy is based on offering high‑end, innovative, and non‑surgical treatments designed to rejuvenate the skin while ensuring visible, natural, and long‑lasting results. We are seeking a data‑driven and collaborative Marketing Automation & CRM to lead the strategy, execution, and optimization of our marketing automation ecosystem across a growing network of non‑surgical medical aesthetic clinics. This role will play a pivotal part in enhancing our patient lifecycle marketing—from acquisition to retention—through smart use of data, personalization, and automation. The ideal candidate combines marketing technology expertise with a deep understanding of consumer journeys, segmentation, and omnichannel communication.

Key Responsibilities

1. Marketing Automation Strategy & Execution

• Develop, implement, and optimize automated email and SMS journeys across the patient lifecycle (acquisition, conversion, retention, and reactivation).
• Manage campaign setup, audience segmentation, and performance tracking within the marketing automation platform (e.g., HubSpot, Klaviyo, Salesforce Marketing Cloud, or equivalent).
• Collaborate with creative and content teams to deliver dynamic, personalized messaging.
• A/B test automation flows and campaign variables to continually improve engagement and conversion rates.

2. Customer Data Management

• Build and maintain audience segments based on behavioral, transactional, and demographic data to power personalized marketing at scale.
• Partner with IT and analytics teams to ensure accurate data flow and governance.

3. Analytics, Reporting & Optimization

• Define and track key performance metrics related to automation (email/SMS performance, database growth, campaign ROI, conversion rates).
• Translate data into actionable recommendations to improve patient experience and marketing efficiency.
• Build and lead a testing plan to ensure optimization and optimal performance.

4. Cross-Functional Collaboration

• Partner closely with the Paid Media, Web, Commercial team and Clinic Operations teams to create seamless, omnichannel patient experiences.
• Support national and local marketing initiatives by leveraging data‑driven targeting and automation capabilities.
• Act as the internal subject‑matter expert on marketing automation and CRM/CDP type tools best practices.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (Master’s degree is an asset).
• 6+ years of experience in marketing automation, CRM, or data‑driven marketing—ideally within multi‑location retail, healthcare, or beauty industries.
• Proven experience managing or implementing CRM and CDP tools as asset
• Hands‑on experience with automation tools (Creatio, HubSpot, Salesforce Marketing Cloud, Klaviyo, or equivalent).

Skills & Competencies

• Strong analytical mindset with the ability to interpret complex data and translate it into actionable insights.
• Excellent understanding of audience segmentation, personalization, and customer journey mapping.
• Familiarity with privacy regulations (CASL, GDPR, HIPAA, L25) and data compliance.
• Good organizational, communication, and project management skills.
• Collaborative and proactive, with a passion for innovation and continuous improvement.

Our core values -We care about our employees. We innovate to succeed. We dare to be different. We empower each other to rise.

Only selected candidates will be contacted for an interview. Dermapure is proud to offer equal opportunities to all candidates.