Sr Manager, CRM & Lifecycle Marketing

Open Farm; Toronto; Hybrid; CAD 75,000 - 115,000; Full time

Benefits offered by this job

Pet feeding program

Comprehensive healthcare

RRSP matching

Discounted pet supplies

Wellness days

Volunteer days

Pet-friendly office culture

Job summary

Open Farm is seeking a CRM & Lifecycle Marketing leader to own the customer relationship post-acquisition, driving retention, LTV, and repeat purchases through email, SMS, and subscription strategy. This role sits at the intersection of retention marketing and subscription management, with a secondary mandate to support top-of-funnel nurture for prospects.

You will own the lifecycle roadmap from first purchase to long-term loyalty, partner with site and product teams to improve conversion, and

Qualifications

• 4-6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce; subscription business experience a strong plus.
• Hands-on expertise with Klaviyo and subscription management tools.
• Track record of building or scaling retention programs that measurably moved LTV, repeat rate, or churn.
• Strong analytical skills — comfortable owning reporting and translating data into a prioritized roadmap.
• Experience managing segmentation, personalization, and testing programs at scale.
• People management or cross functional leadership experience.

Responsibilities

• Own the end-to-end lifecycle marketing strategy: welcome series, post purchase, replenishment, win back, and loyalty flows.
• Drive retention and LTV as a primary KPI, partnering with the growth team to shift acquisition heavy thinking toward existing customer revenue.
• Manage and optimize subscription program performance (signups, retention, churn, cadence/SKU management) in partnership with subscription tools.
• Build and refine segmentation and personalization strategy across CRM channels.
• Partner with acquisition/paid teams to support prospect nurture streams, ensuring smooth handoff from acquisition to lifecycle.
• Define and report on core CRM metrics: retention rate, repeat purchase rate, subscriber churn, email/SMS attributed revenue, list health.
• Collaborate cross functionally with site experience, creative, and product teams on campaign execution and testing roadmap.
• Manage day to day execution, either directly or through a coordinator/specialist, with accountability for calendar, QA, and deployment.
• Bring a test and learn mindset to flows, offers, and segmentation using data to prioritize the highest impact levers.

Skills

CRM marketing

Lifecycle marketing

Retention marketing

Analytics

Segmentation

Leadership

Tools

Klaviyo

Subscription tools

Job description

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.

Before you embark on this journey with us, learn more about the opportunity:

We're looking for a CRM & Lifecycle Marketing leader to own the customer relationship post acquisition , driving retention, LTV, and repeat purchase through email, SMS, and subscription strategy. This role sits at the intersection of retention marketing and subscription management, with a secondary mandate to support top of funnel nurture for prospects. You'll own the roadmap for how we talk to customers across their lifecycle, from first purchase through long term loyalty, and partner with the site team to ensure a customer journey that improves conversion.

What You'll Do

• Own the end-to-end lifecycle marketing strategy: welcome series, post purchase, replenishment, win back, and loyalty flows
• Drive retention and LTV as a primary KPI, partnering with the growth team to shift acquisition heavy thinking toward existing customer revenue
• Manage and optimize subscription program performance (signups, retention, churn, cadence/SKU management) in partnership with subscription tools
• Build and refine segmentation and personalization strategy across CRM channels
• Partner with acquisition/paid teams to support prospect nurture streams, ensuring smooth handoff from acquisition to lifecycle
• Define and report on core CRM metrics: retention rate, repeat purchase rate, subscriber churn, email/SMS attributed revenue, list health
• Collaborate cross functionally with site experience, creative, and product teams on campaign execution and testing roadmap
• Manage day to day execution, either directly or through a coordinator/specialist, with accountability for calendar, QA, and deployment
• Bring a test and learn mindset to flows, offers, and segmentation using data to prioritize the highest impact levers

We're genuinely excited about you because you have:

• 4 - 6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce; subscription business experience a strong plus
• Hands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools
• Track record of building or scaling retention programs that measurably moved LTV, repeat rate, or churn
• Strong analytical skills — comfortable owning reporting and translating data into a prioritized roadmap
• Experience managing segmentation, personalization, and testing programs at scale
• People management or cross functional leadership experience

What We Offer You — It’s the Perfect Package

• An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company alongside thoughtful and passionate individuals.
• Competitive compensation and a full suite of benefits, including a monthly pet feeding program for someone who loves to keep their pet well-fed year-round.
• Great office culture (with numerous adorable pets!) where your pet interrupting a video call or meeting is the norm.
• Comprehensive healthcare coverage and RRSP plans with company match.
• Discounted food, apparel, and insurance for your furry family members.
• PTO plus company-wide wellness and personal days to support your well-being.
• Volunteer days to give back to our community.

Compensation:

The hiring range for this role is $75,000–$115,000 CAD annually, with final compensation thoughtfully aligned to your experience, skills, and the value you bring. At Open Farm, we know great people don’t always fit a mold, so role scope and compensation may evolve to reflect your unique strengths. This position may also include additional rewards such as performance‑based bonuses and other incentives. We believe in growing together through a pay‑for‑performance approach that recognizes impact over time. Beyond compensation, we’re proud to offer a comprehensive benefits and perks package designed to support your well-being and help you feel connected, supported, and inspired at work.

AI Statement:

Open Farm may use AI tools to help organize and review applications efficiently. While technology supports our process, every hiring decision is made by our team, with care and intention. We also prioritize meaningful human connection, which is why our interview process includes in‑person conversations—because technology can support the process, but can’t replace the impact of human connection.

Hybrid Work

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.

Our Values

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win‑Win Partnerships

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability‑related accommodation at any stage of Open Farm'srecruitment process should contact [e-mail]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment processtakes into accounttheir accessibility needs.

Background checks are conducted in compliance with applicable laws and are relevant to the requirements of the role.