Digital Marketing and CRM Specialist

Répit-Ressource; Montreal; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Quarterly performance bonus

Group insurance with EAP and telemed

Birthday off

RRSP with employer contribution 20%

On-site gym

Job summary

Répit Ressource is seeking a Digital Marketing and CRM Specialist to join our Montreal team on a full-time on-site basis. The role focuses on optimizing digital campaigns, enhancing CRM usage with HubSpot, and structuring marketing analytics to support a growing organization.

The candidate should have at least 5 years in digital marketing, CRM, and analytics. You will work across Google Ads, Meta Ads, and CRM tools, contributing to dashboards, reporting, and multi-project initiatives in a

Qualifications

• At least 5 years of relevant experience in digital marketing, campaign management, CRM, marketing analytics, or a similar role.
• Multiple platforms including Google Ads and Meta Ads.
• Experience with HubSpot or similar CRM software including forms, workflows, automation, and pipelines.
• Solid understanding of digital performance measurement and analytics tools (GA4, tracking, conversions, UTM, user journeys).
• Proficiency with reporting/analytics tools such as Looker Studio, Google Sheets, or Excel; familiarity with Supermetrics, Google Tag Manager, WordPress, Elementor, or automation solutions is a plus.
• Ability to analyze marketing data and translate into concrete recommendations.
• Excellent attention to detail, independence, organization, and quality.

Responsibilities

• Manage and optimize digital campaigns: plan, launch, monitor, and optimize Google Ads, Meta Ads, and other campaigns with focus on objectives, budgets, conversions, tracking, and performance.
• Increase CRM/tool usage: act as HubSpot project lead for forms, recruitment, service requests, campaigns, and internal follow-ups to align needs with tools and data.
• Structure marketing analysis and reporting: build dashboards and reports to understand results, identify trends, anomalies, and recommendations.
• Collaborate within an agile marketing team: participate in diverse projects and embrace learning and sharing best practices.

Skills

Digital marketing

Google Ads

Meta Ads

CRM

HubSpot

GA4

Looker Studio

Google Sheets

Excel

WordPress

Elementor

Automation tools

Tools

HubSpot

Google Ads

Meta Ads

GA4

Looker Studio

Positioning tools

Google Tag Manager

WordPress

Automation solutions

Job description

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Job offer - Montreal (East of Montreal sector)

Digital Marketing and CRM Specialist

Place of work : 7707 Hochelaga Street, Montreal, QC H1L 2K4 Status : Full-time (on-site), one-year contract with the possibility of extension

Répit Ressource provides more than 4,500 clients with light and heavy housekeeping services, meal assistance, grocery shopping assistance, daily living assistance, and respite care for family caregivers. As the organization continues to grow, Répit-Ressource is seeking an experienced professional in digital marketing, CRM, and data analysis for a temporary position, with the possibility of a permanent role. You will join a dynamic and versatile marketing team and contribute to a wide variety of projects: digital and print campaigns, HR initiatives, internal communications, partnerships, branding, tracking tools, and external projects. Your role will be to strengthen the reliability, performance, and analysis of our marketing efforts, while helping to structure our tools and work methods within a rapidly evolving organization. Are you ready to make a real difference in the day-to-day lives of the people we help? Join a committed and caring team to provide a clean, healthy and respectful environment for people who rely on us.

Missions

• Manage and optimize digital campaigns: help plan, launch, monitor, and optimize Google Ads, Meta Ads, and other digital campaigns, paying particular attention to objectives, budgets, conversions, tracking, and overall performance.
• Increase the use of CRM and marketing tools: serve as a point of contact for HubSpot-related projects, including website forms, recruitment processes, service requests, campaigns, and internal follow-ups, to ensure greater alignment between team needs, the tools used, and the data collected.
• Structure marketing analysis and reporting: create and improve dashboards, reports, and performance tracking tools to better understand the results of marketing initiatives, identify trends, detect anomalies, and make concrete recommendations.
• Contribute to an agile, growing marketing team: collaborate with a versatile team, participate in a variety of projects, and thrive in an environment that encourages learning, curiosity, and the sharing of best practices.

We offer:

• Full-time position, day shift Monday through Friday
• Quarterly performance bonus
• Group insurance (including an employee assistance program and telemedicine), with an employer contribution
• Day off on your birthday
• RRSP with employer contribution, with the employer contributing 20%
• A close-knit team
• Access to an on-site gym.
• Contribute to a human mission aimed at improving families’ quality of life
• Be part of a team motivated by constantly evolving projects
• The opportunity to realize your potential through intellectually stimulating challenges

We are looking for :

• At least 5 years of relevant experience in digital marketing, campaign management, CRM, marketing analytics, or a similar role.
• Strong proficiency in Google Ads and Meta Ads.
• Experience with HubSpot or similar customer relationship management (CRM) software, demonstrating proficiency in form integration, workflow management, automation, customer lists, properties, and pipelines.
• A solid understanding of digital performance measurement and analysis tools, including GA4, tracking, conversions, UTM parameters, and user journeys.
• Proficiency with reporting and analytics tools such as Looker Studio, Google Sheets, or Excel; familiarity with additional tools such as Supermetrics, Google Tag Manager, WordPress, Elementor, or automation solutions is a plus.
• Ability to analyze marketing data, draw clear conclusions from it, and formulate concrete recommendations.
• Attention to detail, independence, organizational skills, and a commitment to quality.
• Ability to adapt well in a fast-paced environment where priorities can change quickly, particularly in a multi-project or service-oriented setting.
• Excellent command of spoken and written French. Proficiency in English is a plus.

We believe that every career path is a source of wealth. Whatever your background or experience, there’s a place for you here. Répit-Ressource values diversity, inclusion and people above all.