CRM Specialist Toronto, Canada

Momentum Financial Services Group.; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Discretionary annual bonus

Health and dental plans (100% premiums

Employee Assistance Program

Retirement savings options

Hybrid work environment

Tuition assistance and professional-

Job summary

Momentum Financial Services Group seeks a Marketing professional to lead CRM campaigns, email lifecycle programs, and multi-channel communications. You will build, test, and optimize customer journeys across email, SMS, push, and in-app channels, working with Marketing, Product, Creative, Analytics and Compliance teams.

The role requires 1–2 years in CRM/digital marketing, strong copywriting, and experience with marketing automation.

Qualifications

• 1–2 years of experience in CRM, email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience building and deploying email campaigns.
• Experience using a CRM or marketing automation platform.
• Campaign QA with strong attention to detail.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong written communication skills and experience writing customer-facing marketing copy.

Responsibilities

• Execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels.
• Support the development of campaign briefs by defining objectives, target audiences, messaging, offers, timelines, and channel requirements.
• Write, edit, and optimize customer-facing marketing copy across multiple CRM channels.
• Build, QA, schedule, and deploy campaigns using marketing automation platforms.
• Execute both one-time campaigns and automated lifecycle journeys, including onboarding, engagement, retention, reactivation, abandoned application, and cross-sell programs.
• Configure audience segmentation, personalization rules, and campaign targeting.
• Monitor campaign performance, analyze results, and provide recommendations for optimization.
• Support A/B testing initiatives across subject lines, messaging, creative, audiences, offers, and send times.
• Coordinate campaign assets, approvals, and execution with cross-functional stakeholders.
• Maintain campaign calendars, production schedules, and documentation while ensuring compliance with brand and regulatory standards.

Skills

CRM marketing

Copywriting

Marketing automation

Project management

Attention to detail

Cross-functional collaboration

Analytics

A/B testing

Learning new technologies

Tools

Braze

Job description

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.

At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people.

Compensation Philosophy:Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose.

Discretionary Annual Bonus:Enjoy the opportunity for a discretionary bonus based on individual performance and company success.

Comprehensive Benefits:Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges.

Retirement Plans:Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul.

Hybrid Work Environment:Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day.

Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.

Please note: The salary range for this position is between C$ 75000 to C$ 85000

The Job

Reporting to the Senior Manager, Lifecycle Marketing, you'll execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels. You'll help bring lifecycle marketing strategies to life by supporting campaign planning, building, launching, and optimizing customer communications. Working cross-functionally with Marketing, Product, Creative, Analytics, and Compliance teams, you'll ensure campaigns are delivered accurately, on time, and aligned with business objectives.

What You'll Do

• Execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels.
• Support the development of campaign briefs by defining objectives, target audiences, messaging, offers, timelines, and channel requirements.
• Write, edit, and optimize customer-facing marketing copy across multiple CRM channels.
• Build, QA, schedule, and deploy campaigns using marketing automation platforms.
• Execute both one-time campaigns and automated lifecycle journeys, including onboarding, engagement, retention, reactivation, abandoned application, and cross-sell programs.
• Configure audience segmentation, personalization rules, and campaign targeting.
• Monitor campaign performance, analyze results, and provide recommendations for optimization.
• Support A/B testing initiatives across subject lines, messaging, creative, audiences, offers, and send times.
• Coordinate campaign assets, approvals, and execution with cross-functional stakeholders.
• Maintain campaign calendars, production schedules, and documentation while ensuring compliance with brand and regulatory standards.

How You Will Make an Impact

• Deliver engaging, personalized customer communications that strengthen customer relationships across the lifecycle.
• Help improve customer engagement, retention, and conversion through well-executed CRM campaigns.
• Contribute to continuous campaign optimization by leveraging performance data, testing insights, and customer behavior.
• Ensure campaigns are executed accurately, efficiently, and in compliance with brand and regulatory requirements.
• Support the successful implementation of lifecycle marketing strategies that drive measurable business results.

What You Bring

• Experience executing CRM, email, lifecycle, or digital marketing campaigns.
• Strong copywriting and editing skills with the ability to create engaging customer-facing content.
• Experience building, QAing, scheduling, and deploying campaigns using marketing automation platforms.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to campaign quality and accuracy.
• Experience collaborating effectively with cross-functional teams.
• Analytical mindset with the ability to interpret campaign performance and identify optimization opportunities.
• Passion for delivering exceptional customer experiences and continuously improving campaign performance.
• Eagerness to learn new technologies, marketing strategies, and best practices.

Education & Experience

Required

• 1–2 years of experience in CRM, email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience building and deploying email campaigns.
• Experience using a CRM or marketing automation platform.
• Experience performing campaign QA with strong attention to detail.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong written communication skills and experience writing customer-facing marketing copy.

Preferred

• Experience using Braze.
• Experience executing SMS, push notification, and in-app messaging campaigns.
• Familiarity with customer segmentation, personalization, A/B testing, and campaign reporting.
• Experience interpreting campaign performance metrics and recommending optimization opportunities.

About MFSG – Our Commitment to Responsible Innovation

At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable.

This posting is for a current positionwithin our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities.

We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement.

Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.

About MFSG – Our Commitment to Responsible Innovation

At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable.

This posting is for a current positionwithin our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities.

We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement.

Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.