CRM & Lifecycle Marketing Specialist - Hybrid + Discounts

Reitmans (Canada) Limited; Montreal; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Well-being program

Flexible time off

50% discount on regular-priced items

Referral rewards

Growth opportunities

Job summary

Reitmans (Canada) Limited is seeking an experienced Specialist, CRM & Lifecycle Marketing to plan, brief, and execute direct-to-customer activations and messaging for one brand. You will oversee email and SMS campaigns, optimize deliverability and conversion, and collaborate with ecommerce, analytics, and retail operations teams.

You will drive segmentation and personalization strategies, manage the calendar around launches and promotions, and contribute to a data-driven approach with testing

Qualifications

• 5+ years experience in CRM, lifecycle marketing, email marketing, or similar.
• Familiarity with CASL compliance and deliverability standards.
• Strong knowledge of segmentation, personalization, and journey mapping.
• Experience with A/B and multivariate testing best practices.
• Strong collaboration skills with creative, content, and product teams.

Responsibilities

• Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion.
• Manage the email and SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events.
• Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors.
• Monitor campaign performance and implement optimizations in future campaigns.
• Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.
• Maintain documentation of processes, workflows, campaign results, and SOPs.

Skills

CRM experience

Lifecycle marketing

Email marketing

Segmentation

Personalization

A/B testing

Regulatory compliance

Cross-functional collaboration

Tools

Braze

Salesforce Marketing Cloud

Klaviyo

Bloomreach

Job description

Reitmans (Canada) Limited is seeking an experienced Specialist, CRM & Lifecycle Marketing to plan, brief, and execute direct-to-customer activations and messaging for one brand. You will oversee email and SMS campaigns, optimize deliverability and conversion, and collaborate with ecommerce, analytics, and retail operations teams.

You will drive segmentation and personalization strategies, manage the calendar around launches and promotions, and contribute to a data-driven approach with testing