CRM Data & Insights Lead

Dept; Toronto; On-site; CAD 90,000 - 115,000; Full time

Benefits offered by this job

Flexible hybrid policy

Competitive salary based on experience

Mental health support & sick pay

Job summary

DEPT® is seeking a CRM Data & Analytics Lead in Toronto for a 12-month fixed-term contract. You will manage and analyze customer data within a CRM (Bluecore) to drive marketing, sales, and retention strategies, create dashboards, ensure data integrity, and provide actionable insights to improve customer experience.

You will segment audiences, optimize workflows, and identify opportunities to grow retention and revenue using SQL, Excel, and BI tools.

Qualifications

• Strong knowledge of SQL and Excel for data analysis and reporting.
• Experience with CRM platforms (Bluecore, Salesforce, HubSpot).
• Experience using BI tools (Tableau, Power BI, Looker) to present data clearly.
• Ability to interpret complex data and translate findings into business actions.

Responsibilities

• Create and maintain dashboards to monitor KPIs such as engagement, pipelines, churn, and campaign performance.
• Ensure CRM data integrity, de-duplicate and maintain data quality.
• Segment audiences for marketing campaigns to improve targeting and ROI.
• Configure CRM workflows and train users to maximize adoption and efficiency.
• Analyze consumer behavior to identify upsell/cross-sell opportunities and improve retention.

Skills

SQL

Excel

Strong communication

Data interpretation

Tools

Bluecore

Salesforce

HubSpot

Tableau

Power BI

Looker

Job description

DEPT® is seeking a CRM Data & Analytics Lead in Toronto for a 12-month fixed-term contract. You will manage and analyze customer data within a CRM (Bluecore) to drive marketing, sales, and retention strategies, create dashboards, ensure data integrity, and provide actionable insights to improve customer experience.

You will segment audiences, optimize workflows, and identify opportunities to grow retention and revenue using SQL, Excel, and BI tools.