Senior CRM & Data Systems Analyst | AI Enablement

TD Bank Group

Toronto

Hybrid

CAD 97,000 - 137,000

Full time

2 days ago

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Job summary

TD Securities in Toronto seeks a Senior Business Systems Analyst to lead CRM modernization, data initiatives, and AI-enabled capabilities across Research and Capital Markets. You will collaborate with business stakeholders, product owners, developers, and data teams to translate needs into scalable CRM solutions.

The role emphasizes requirements analysis, agile delivery, and production support, with opportunities to work with global peers.

Qualifications

7+ years of Business Systems Analysis or related experience.
Experience delivering enterprise applications in complex environments.
Strong requirements gathering and stakeholder management.
Experience writing user stories, process flows, use cases, functional specs, and acceptance criteria.
Strong SQL skills to analyze data for requirements and testing.
Experience with CRM platforms such as Prism, Salesforce or similar.
Experience with Agile/Scrum delivery.
Strong facilitation, communication, and presentation skills.
Ability to manage multiple priorities in a fast-paced environment.
Knowledge of AI, Generative AI, and workflow automation use cases.

Responsibilities

Partner with business stakeholders to understand strategic objectives, pain points, and opportunities for CRM process improvement.
Elicit, document, and manage business, functional, and non-functional requirements for CRM applications and related initiatives.
Develop user stories, process flows, business rules, use cases, and acceptance criteria to support Agile delivery teams.
Analyze CRM data, workflows, and system integrations to identify opportunities for automation, efficiency, and improved user experience.
Collaborate with development teams to translate business requirements into scalable technical solutions.
Support onboarding and analysis of CRM datasets within enterprise data platforms and analytics solutions.
Work with stakeholders to prioritize delivery roadmaps, manage backlogs, and ensure alignment with business objectives.
Coordinate testing activities, including user acceptance testing (UAT), defect management, and production readiness reviews.
Support AI and automation initiatives through requirements analysis, use case definition, and business process redesign.
Participate in production support, issue resolution, root cause analysis, and continuous improvement initiatives across the CRM platform.