Creative Strategist / Copywriter (E-Commerce)

Self Money Care; Canada; Hybrid; CAD 83,000 - 124,000; Full time

Benefits offered by this job

100% remote work

UK/GMT overlap hours

Independent contractor structure

Direct collaboration with founders

Creative autonomy

Job summary

Self Money Care is seeking a Creative Strategist / Copywriter (E-Commerce) based in Canada. This independent contractor role focuses on turning customer insights into advertising that converts across paid social channels.

You’ll craft video scripts, static ads, landing pages, emails, and briefs, collaborating with growth, design, and UGC teams to deliver measurable growth in a fast-moving DTC environment.

Qualifications

• 3+ years in creative strategy and copywriting for DTC e-commerce or agencies.
• Proven ability to craft high-performing paid social ads on Meta and TikTok.
• Strong direct-response copywriting, consumer psychology, and conversion principles.
• Turn customer research and performance data into creative concepts.
• Experience writing video, UGC, static ads, landing pages, and email copy.

Responsibilities

• Develop creative concepts, messaging angles, and campaign ideas from insights and data.
• Write persuasive scripts for UGC and video ads to capture attention and drive action.
• Create direct-response copy for landing pages, emails, and acquisition assets.
• Translate strategy into clear briefs for designers, editors, and creators.
• Analyze performance to identify winning patterns and optimize accordingly.
• Collaborate with growth and marketing to align creative with goals and roadmaps.
• Monitor trends across Meta, TikTok, and other platforms.
• Adapt messaging for different audiences, products, and customer stages.
• Support a fast-moving, test-driven creative environment.

Skills

Direct-response copywriting

Paid social advertising

Creative strategy

UGC/video copy

Data-driven optimization

Campaign testing

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist / Copywriter (E-Commerce) based in Canada.

This is a performance-driven creative role focused on turning customer insights into advertising that converts.
You’ll combine creative strategy, direct-response copywriting, and data analysis to develop high-performing campaigns across paid social channels.
Your work will span video scripts, static ads, landing pages, email campaigns, and creative briefs.
You’ll collaborate closely with growth, design, video, and UGC teams to turn concepts into compelling customer experiences.
Performance data will guide your decisions, helping you identify winning patterns and continuously improve creative output.
The role offers significant creative ownership, autonomy, and direct exposure to commercial results within a fast-moving DTC environment.
It’s an ideal opportunity for a strategic copywriter who enjoys testing ideas, studying consumer behaviour, and creating work that drives measurable growth.

Accountabilities

• Develop creative concepts, messaging angles, and campaign ideas based on customer insights, competitor research, and performance data.
• Write persuasive scripts for UGC and video advertisements, with a strong focus on capturing attention immediately and driving action.
• Create direct-response copy for static ads, landing pages, email campaigns, and other customer acquisition assets.
• Translate strategic ideas into clear, actionable creative briefs for designers, video editors, and UGC creators.
• Analyse advertising performance to identify winning creative patterns, audience responses, and opportunities for iteration.
• Continuously refine and expand successful concepts based on performance insights and testing results.
• Collaborate with growth and marketing teams to align creative output with campaign objectives, acquisition goals, and testing roadmaps.
• Monitor creative trends and emerging formats across Meta, TikTok, and other relevant advertising platforms.
• Adapt messaging and creative approaches for different audiences, products, and stages of the customer journey.
• Contribute proactively to a fast-moving creative environment where experimentation, learning, and measurable performance are highly valued.

Requirements

• 3+ years of professional experience in creative strategy and copywriting within DTC e-commerce, an agency, or a freelance environment.
• Proven experience creating high-performing paid social advertising for platforms such as Meta and TikTok.
• Strong understanding of direct-response copywriting, consumer psychology, persuasive messaging, and conversion principles.
• Demonstrated ability to turn customer research and performance data into actionable creative concepts.
• Experience writing video, UGC, static advertising, landing-page, and email copy.
• Ability to adapt tone of voice and messaging across different audiences, products, and customer segments.
• Strong understanding of what makes DTC advertising effective, including hooks, angles, offers, and calls to action.
• Excellent written English and strong communication skills.
• Comfortable working independently, managing priorities, and communicating asynchronously in a remote environment.
• Highly curious and commercially minded, with a habit of studying advertising trends, competitor creative, and successful hooks.
• Experience in health, wellness, beauty, personal care, or related consumer categories is a significant advantage.

Benefits

• 100% remote work with the flexibility to work from anywhere.
• Minimum four-hour daily overlap with UK/GMT working hours.
• Independent contractor structure with significant autonomy.
• Direct collaboration with founders and minimal management layers.
• Creative freedom to test ideas and take ownership from concept through execution.
• Opportunity to contribute to a profitable, fast-growing DTC e-commerce business.
• Product-related perks within the health and wellness space.
• Work with a small, dedicated team focused on transparency, performance, and continuous improvement.
• International and asynchronous working environment.
• Opportunity to have a direct impact on creative strategy, customer acquisition, and business growth.