UGC Creative Strategist – Paid Social

Smarcomms

Canada

Remote

CAD 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Remote-first, global team

Full support system for creative direction

Opportunity to own creative testing at scale

Job summary

A fast-growing social media management company is seeking a UGC Creative Strategist – Paid Social to track trends on TikTok and Instagram, develop ad concepts, and lead creative teams. This entry-level position allows for significant creative input and aims to optimize performance through data analysis. You'll work in a remote-first setting and help shape the company's advertising strategies seen by millions.

Qualifications

You must have a strong grasp of social media trends and what makes them successful.
You will need experience in creative strategy and performance metrics.
Ability to brief and direct creators/editors clearly.
Comfortable using ad performance metrics to refine creative strategy.

Responsibilities

Track TikTok & Instagram trends and turn them into ad concepts.
Brief UGC creators and editors to bring ideas to life.
Work with paid social team to test creatives and iterate.
Work with paid social team to test creatives and iterate fast.
Use performance data (CTR, CPA, watch time, thumbstop rate) to identify winners and scale them.
Build a creative playbook of proven ads and trend formulas.

Skills

Deep knowledge of TikTok and Instagram culture

Strong sense of what makes a trend convert into an ad

Ability to brief and direct creators/editors

Comfortable using ad performance metrics

Job description

Smarcomms is a fast-growing subscription-based social media management company. Since 2016, we’ve helped 10,000+ businesses grow online with simple, affordable services — starting at just $99/month. Now, we’re scaling up and need someone obsessed with viral ad creative.

The Role

We’re hiring a UGC Creative Strategist – Paid Social who lives and breathes TikTok and Instagram trends.

Your job is to spot what’s blowing up online, turn those insights into ad concepts, and work with our media buyers, UGC creators, and editors to test and scale the winners for Smarcomms Meta ads (no client work).

This isn’t about scheduling posts or handling community management. It’s about creative + performance: finding the right hooks, scripting the angles, briefing the team, and analyzing results.

What You’ll Do

Track TikTok & Instagram trends daily (hooks, memes, formats, sounds).
Turn trends into paid ad concepts with strong hooks and clear CTAs.
Brief UGC creators and editors so they know exactly how to bring your ideas to life.
Work with paid social team to test creatives and iterate fast.
Use performance data (CTR, CPA, watch time, thumbstop rate) to identify winners and scale them.
Build a creative playbook of proven ads and trend formulas.

What We’re Looking For

Deep knowledge of TikTok and Instagram culture.
Strong sense of what makes a trend or meme convert into an ad.
Ability to brief and direct creators/editors clearly.
Comfortable using ad performance metrics to refine creative strategy.
You’re part trend-hunter, part creative director, part growth-minded advertiser.

Why Join Smarcomms?

Industry leader: 10,000+ customers since 2016.
Remote-first, global, fast-moving team.
You’ll own creative testing at scale — your concepts will be seen by millions.
Access to a full support system (UGC creators + editors) so you can focus 100% on creative direction.

How to Apply

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