E-Commerce Marketing Manager (UK DTC Brand)

Triwill Group; Canada; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Triwill Group in Canada is listing an E-Commerce Marketing Manager (UK DTC Brand) for a partner company. This fully remote role suits an experienced digital marketer eager to own growth for a fast-moving DTC e-commerce business.

You’ll lead customer acquisition and retention across Google Ads, Meta, TikTok, and email marketing via Klaviyo, covering the full journey from awareness to LTV optimization. Remote team management and cross-functional coordination are required.

Qualifications

• Remote role for an experienced digital marketer owning growth for a fast-moving DTC business.
• Experience leading customer acquisition and retention via paid channels and email.
• Strong ability to analyze performance data to improve ROAS, CAC, and LTV.

Responsibilities

• Lead customer acquisition and retention across Google Ads, Meta, TikTok, and Klaviyo.
• Manage a remote marketing team and coordinate with content, product, and external stakeholders.
• Own the full funnel from awareness to lifetime value optimisation.
• Measure success with ROAS, CAC, and LTV metrics.

Skills

Digital marketing

Google Ads

Meta Ads

TikTok Ads

Email marketing

Klaviyo

Team leadership

Analytics

Tools

Google Analytics 4

Klaviyo

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an E-Commerce Marketing Manager (UK DTC Brand) based in Canada.

This is a fully remote opportunity for an experienced digital marketer ready to take ownership of growth for a fast-moving DTC e-commerce business.
You’ll lead customer acquisition and retention across Google Ads, Meta, TikTok, and email marketing through Klaviyo.
The role covers the full customer journey, from awareness and acquisition through conversion, retention, and lifetime value optimisation.
You’ll combine strategic thinking with hands‑on execution, using performance data to identify opportunities and improve commercial outcomes.
You’ll also manage a remote marketing team and coordinate projects across creative, content, product, and external stakeholders.
Success will be measured through meaningful business metrics such as ROAS, CAC, and LTV rather than activity alone.
This is a high-ownership environment suited to a proactive marketer who thrives on autonomy, accountability, and measurable growth.