Copywriter

AIR CANADA; Dorval; On-site; CAD 60,000 - 85,000; Full time

Job summary

Air Canada is seeking a Copywriter - Digital Content to craft customer-facing digital communications, including web content and promotional messages, upholding brand voice, accessibility, and SEO standards. You will lead content for web and digital customer interactions, collaborating with Marketing, design, translators, and other teams to deliver high-quality content from brief to delivery.

The role requires a Bachelor's degree or equivalent, at least four years in digital copywriting/editing,

Qualifications

• Bachelor's degree or equivalent diploma in writing, journalism, literature, or a related field; and at least four years of copywriting and editing experience in a digital environment.
• Excellent digital writing, editing, and proofreading skills; strong grammar and spelling with great attention to detail.
• Experience managing content creation in digital environments (web, mobile, e-commerce, or email).
• Good judgment and ability to assimilate complex information and translate it into simple, customer-focused messages.
• Ability to formulate clear content recommendations, justify them, and convince partners to achieve better customer outcomes.
• Ability to adapt messages based on different audiences, markets, and digital channels.
• Knowledge of SEO best practices and ability to write content optimized for search.
• Strong understanding of digital accessibility and accessible content writing practices.
• Strong understanding of digital content and customer-focused promotional communications.
• Excellent organizational and project management skills, and ability to manage multiple priorities, stakeholders, and deadlines.
• Strong collaboration and communication skills; assurance necessary to ask questions, challenge unclear requirements, and propose solutions.
• Autonomy, initiative, and ability to take ownership of results while contributing to a cross-functional team. Curiosity about personalization, automation, and evolving digital customer experiences.

Responsibilities

• Ensure end-to-end development, review, proofreading, and delivery of promotional content intended for the Web and other digital customer interaction moments.
• Lead the writing of promotional texts for sales, product, itinerary, and destination launches, as well as for international campaigns and other promotional initiatives.
• Ensure clarity, accuracy, consistency, and effectiveness of content across the assigned portfolio.
• Translate complex business and promotional information into simple, relevant, and customer-centric messages.
• Adapt content based on different audiences, markets, channels, and customer needs while ensuring a consistent brand experience.
• Manage multiple content projects from initial requirements definition and stakeholder alignment to approvals and final delivery.
• Act as a content resource person for partners, proactively identifying risks, answering content-related questions, and recommending better approaches.
• Ensure that content respects the Air Canada brand tone, digital accessibility requirements, legal and regulatory guidelines, and digital copywriting best practices.
• Apply Search Engine Optimization (SEO) best practices to relevant web content and improve content accordingly.
• Work closely with Marketing, designers, translators, and other partner teams to develop and review customer-facing content.
• Manage or coordinate translation needs and help ensure consistency across languages and markets.
• Identify opportunities to improve content standards, processes, governance, and overall effectiveness of digital communications.
• Research industry benchmarks, customer expectations, and evolving content practices to strengthen message orientation and foster future personalized experiences.
• Promote customer needs and the Air Canada brand throughout the content development process.

Skills

Copywriting

Editing

Digital content

SEO knowledge

Project management

Communication

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in writing, journalism, literature, or related field

Tools

Workfront

Jira

Microsoft Office

Job description

Belonging to Air Canada is belonging to a Canadian icon, recently voted best airline in North America. Take your career to new heights by joining our innovative and diverse team at the forefront of passenger air transport.

Digital Production is looking for a creative and experienced person to fill the position of Copywriter - Digital Content. They will be responsible for creating and delivering customer-facing content as part of Air Canada's promotional digital communications.

The person will lead content writing for the Web and other digital customer interaction moments, transforming complex business and promotional information into clear, concise, and engaging messages for customers. They will be responsible for content quality from initial requirements definition to final delivery, ensuring that each communication is customer-focused, effective, and aligned with the Air Canada brand tone, accessibility standards, and digital media best practices.

They will manage multiple content projects and act as a trusted content partner with Marketing, designers, translators, and other cross-functional teams. They will bring a clear perspective, propose impactful content strategies, and help shape communications that are relevant today and ready for future, more personalized digital experiences.

Key Responsibilities

• Ensure end-to-end development, review, proofreading, and delivery of promotional content intended for the Web and other digital customer interaction moments.
• Lead the writing of promotional texts for sales, product, itinerary, and destination launches, as well as for international campaigns and other promotional initiatives.
• Ensure clarity, accuracy, consistency, and effectiveness of content across the assigned portfolio.
• Translate complex business and promotional information into simple, relevant, and customer-centric messages.
• Adapt content based on different audiences, markets, channels, and customer needs while ensuring a consistent brand experience.
• Manage multiple content projects from initial requirements definition and stakeholder alignment to approvals and final delivery.
• Act as a content resource person for partners, proactively identifying risks, answering content-related questions, and recommending better approaches.
• Ensure that content respects the Air Canada brand tone, digital accessibility requirements, legal and regulatory guidelines, and digital copywriting best practices.
• Apply Search Engine Optimization (SEO) best practices to relevant web content and improve content accordingly.
• Work closely with Marketing, designers, translators, and other partner teams to develop and review customer-facing content.
• Manage or coordinate translation needs and help ensure consistency across languages and markets.
• Identify opportunities to improve content standards, processes, governance, and overall effectiveness of digital communications.
• Research industry benchmarks, customer expectations, and evolving content practices to strengthen message orientation and foster future personalized experiences.
• Promote customer needs and the Air Canada brand throughout the content development process.

Qualifications

• Bachelor's degree or equivalent diploma in writing, journalism, literature, or a related field, and at least four years of copywriting and editing experience in a digital environment (web, mobile, shopping channels, and similar applications).
• Excellent digital writing, editing, and proofreading skills; strong command of grammar and spelling with great attention to detail.
• Experience managing content creation in digital environments (web, mobile, e-commerce, or email).
• Good judgment and ability to assimilate complex information and translate it into simple, customer-focused messages.
• Ability to formulate clear content recommendations, justify them, and convince partners to achieve better customer outcomes.
• Ability to adapt messages based on different audiences, markets, and digital channels.
• Knowledge of SEO best practices and ability to write content optimized for search.
• Strong understanding of digital accessibility and accessible content writing practices.
• Strong understanding of digital content and customer-focused promotional communications.
• Excellent organizational and project management skills, and ability to manage multiple priorities, stakeholders, and deadlines.
• Strong collaboration and communication skills; assurance necessary to ask questions, challenge unclear requirements, and propose solutions.
• Autonomy, initiative, and ability to take ownership of results while contributing to a cross-functional team. Curiosity about personalization, automation, and evolving digital customer experiences.

Experience in any of the following is an asset:

• Promotional or e-commerce copywriting.
• Email marketing and lifecycle communications.
• Multilingual or translated content.
• Visual content, mockups, and customer journeys.
• Workfront, Jira, and Microsoft products.
• Airline industry, Air Canada digital portfolio, or e-commerce and retail platforms.

Qualities for Success

We are looking for someone who shows initiative, makes informed content decisions, and follows projects through to completion. You understand that great digital content is more than just good writing: it requires understanding the customer, the business goal, the channel, the context, and the action you want the customer to take.

You demonstrate a collaborative spirit and practical sense, but you also express a well-defined point of view. You do not hesitate to ask questions, remove ambiguities, and propose a better approach when content could be simpler, more useful, or more effective. You balance daily tasks with a forward-looking vision, helping Air Canada create increasingly consistent, relevant, and personalized communications.

Employment Conditions:

Candidates must be eligible to work in the country concerned at the time a job offer is presented and are responsible for obtaining work permits, visas, or other necessary authorizations. Proof of eligibility must be provided before the start date.

Language Requirements

Equal skills being equal, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding workplace that highlights the unique contribution of our employees to our company's success.

As an equal opportunity employer, we encourage diverse applications so that we can build a workforce that is varied and representative of our customers and the communities where we live and serve.

Air Canada thanks all applicants for their interest, but only those selected for an interview will be contacted.