Analyst - Campaign Production

AIR CANADA; Toronto, Quebec; On-site; CAD 75,000 - 105,000; Full time

Job summary

Air Canada is seeking a Campaign Production Analyst to drive targeted email campaigns using Adobe Campaign Classic, Adobe Journey Optimizer and Adobe Experience Platform. You will work with Marketing, Analytics and IT to implement workflows, optimize personalization and ensure quality control across campaigns.

Candidates should have a university degree in a related field and at least three years of experience with marketing technology platforms.

Qualifications

• Three years of experience in technology and processes for marketing technology platforms.
• Hands-on knowledge of digital campaign management tools including Adobe Campaign Classic, Adobe Experience and Adobe Journey Optimizer; Salesforce Marketing Cloud is a plus.
• Strong SQL skills and experience with relational databases; knowledge of Snowflake, Azure, Unix/Linux.

Responsibilities

• Execute tasks and activities for campaign workflows and deployment of email campaigns.
• Collaborate with Marketing, Analytics, IT and Alerts; manage stakeholder requests and campaign status.
• Understand and optimize all campaign processes from development to production and QA.
• Finalize activities in Adobe Campaign Classic (workflows and executions).
• Monitor deployment results and report status to the campaign team.
• Document new processes and best practices; apply governance and privacy requirements.
• Design and optimize personalized customer experiences using Adobe Journey Optimizer.
• Integrate Journey Optimizer experiences into Adobe Experience Platform with audience segmentation.
• Work with cross-functional teams to translate business needs into scalable solutions.
• Monitor performance, troubleshoot data issues and continue optimization.
• Explore innovative automation opportunities across Adobe tools to improve efficiency.

Skills

Adobe Campaign Classic

Adobe Experience

Adobe Journey Optimizer

SQL

XML

JavaScript

HTML

JSON

Jira

Snowflake

Azure

MySQL

Unix/Linux

Education

University degree in computer science, information systems or another related field

Tools

Salesforce Marketing Cloud

Adobe Campaign Classic

Adobe Experience

Adobe Journey Optimizer

Job description

Joining Air Canada is about belonging to a Canadian symbol, Air Canada recently elected best airline in North America. Take your career off by joining our innovative and diverse team at the forefront of passenger air transport.

The Campaign Production Analyst plays an essential role in the development and implementation of Air Canada and Aeroplan campaigns, according to the email schedule. The successful candidate pilots the implementation and advancement of targeted and personalized customer experiences designed to engage customers and drive business growth. It focuses on the use of emails and emphasizes targeting capabilities using all data sources. The analyst has expertise in Adobe Campaign Classic, Adobe Experience and Adobe Journey Optimizer platforms. She works within cross-functional teams that carry out email campaigns with various stakeholders from the Marketing, Analytics, IT and Alerts teams to successfully complete email campaigns.

She makes full use of Adobe Campaign Classic Adobe Journey Optimizer to ensure the smooth running of email campaigns and other digital campaigns. She works with other Campaign Production Analysts who handle requests from Marketing and stakeholders and orchestrate sending this information via email to Air Canada customers and Aeroplan members. The Campaign Production Analyst must have a good knowledge of technical data systems and campaign management software, as well as general knowledge in the field of marketing.

Responsibilities:

• Execute tasks and activities associated with the development and verification of campaign workflows and the successful deployment of email campaigns.
• Communicate and collaborate with different teams, manage and respond to stakeholder requests, and communicate the status of campaigns under development.
• Understand, manage, customize and optimize all campaign processes to reflect new campaign requirements, development testing, production execution and quality control.
• Know how to finalize activities yourself in Adobe Campaign Classic (workflow-related activities, execution activities, and technical workflows).
• Track and monitor campaign deployment and results, troubleshoot problems and report their status to the campaign team.
• Apply team best practices as part of their workflow and document new processes and best practices that the individual develops.
• Consider targeting and personalization requirements and capabilities throughout the campaigns the person is working on, including for personalized notifications, triggered notifications and mass emails.
• Design, create, configure, test, and optimize personalized customer experiences using Adobe Journey Optimizer.
• Integrate Adobe Journey Optimizer experiences into the Adobe Experience platform, including audience segmentation, profile and event data, decision-making, and cross-channel activations.
• Collaborate with Marketing, Analytics, IT, Alerts and other technical teams to translate business requirements into scalable solutions for requirements and campaigns.
• Monitor experience performance, troubleshoot orchestration and data issues, and contribute to the ongoing optimization of the customer experience.
• Apply campaign governance, quality assurance, consent, privacy, and data management requirements across all Adobe Campaign Classic and Adobe Journey Optimizer campaigns.
• Find and implement innovative solutions, emerging features, and automation opportunities from Adobe Campaign Classic, Adobe Journey Optimizer, and Adobe Experience Platform to improve campaign efficiency, personalization, scalability, and the customer experience.

Qualifications

• University degree in computer science, information systems or another related field (or equivalent professional experience).
• At least three years of experience in technology and processes for marketing technology platforms:
• Digital campaign management tools (Adobe Campaign Classic [certification an asset], Adobe Experience and Adobe Journey Optimizer [certification an asset], Salesforce Marketing Cloud or similar system).
• Good practical knowledge of SQL and work experience related to relational databases and querying (SQL).
• Snowflake, Azure, MySQL, Unix/Linux.
• XML, JavaScript, HTML, JSON, Jira.
• Knowledge of the airline industry or loyalty programs, an asset.
• Strong oral and written communication skills.
• Strong sense of organization.
• Good interpersonal skills and ability to engage colleagues and other stakeholders.
• Ability to work independently and in a team environment to help colleagues.
• Attention to detail and accuracy; ability to manage multiple projects simultaneously.
• High level of resourcefulness, creativity and initiative, and strong problem-solving ability.
• Ability to assert oneself and work with minimal supervision.
• Adaptability, open-mindedness and ability to think strategically.
• Demonstrate punctuality and reliability to support the overall success of the team in a fast-paced environment.

Employment conditions:

Candidates must be eligible to work in the country concerned at the time a job offer is presented and are responsible for obtaining work permits, visas or other necessary authorizations. Proof of eligibility must be provided prior to the start date.

Language Requirements

Equal skills being equal, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to diversity and inclusion and aims to create a healthy, accessible and rewarding workplace that showcases the unique contribution of our employees to the success of our business.

As an equal opportunity employer, we encourage diverse applications so that we can have a workforce that is varied and representative of our customers and the communities where we live and serve.

Air Canada thanks all candidates for their interest, but only those selected for an interview will be contacted.