Remote Content Strategy Lead – Brand & Thought Leadership

PointClickCare; Mississauga; Hybrid; CAD 91,000 - 97,000; Full time

Job summary

PointClickCare is seeking a Content Strategist to own the strategy for our owned brand channels, including blog, podcast, web content, and long/short form content. You will work within the Brand Marketing team to plan, produce, and measure content end-to-end and translate product marketing into compelling brand narratives.

The role requires hands-on execution, collaboration with marketing pods, and a focus on thought leadership and audience engagement across multiple formats.

Qualifications

• Proven experience in content strategy with a strong executional track record.
• Hands-on experience managing owned channels such as blogs, podcasts, and web content.
• Experience managing agency partners and external content programs.
• Strong understanding of how brand content supports top of funnel demand and thought leadership.
• Ability to analyze content performance metrics and translate insights into actionable improvements.

Responsibilities

• Own the Owned Brand Content Strategy across blog, podcast, web, and content channels.
• Plan editorial calendars, write and edit content, manage production workflows, and ship on deadlines.
• Translate PMM and GTM strategy into brand content strategy to support top-of-funnel objectives.
• Develop and execute thought leadership content for executives and subject matter experts.
• Drive content distribution with cross-team collaboration to reach priority audiences.
• Manage agency partnership brand programs and ensure timely deliverables.
• Lead cross-pod collaboration to align content with campaigns and audience needs.
• Measure content performance and refine strategy based on insights.
• Establish brand storytelling guidelines and channel strategies.

Skills

Content strategy

Editorial planning

Editing

Agency partnerships

Brand storytelling

Analytics

Cross-functional collaboration

Healthcare marketing

Job description

PointClickCare is seeking a Content Strategist to own the strategy for our owned brand channels, including blog, podcast, web content, and long/short form content. You will work within the Brand Marketing team to plan, produce, and measure content end-to-end and translate product marketing into compelling brand narratives.

The role requires hands-on execution, collaboration with marketing pods, and a focus on thought leadership and audience engagement across multiple formats.