Content Strategist

Salt; Toronto; On-site; CAD 65,000 - 100,000; Full time

Job summary

Salt Digital Recruitment is seeking a Content Strategist for a leading digital experience and creative agency to drive the content strategy during a large-scale product and platform redesign. You will partner with UX/UI Designers, Product Managers, Researchers, and client stakeholders to assess content, define strategy, and shape how information is structured across the redesign.

You will lead the development of content models and governance, ensuring information architecture is scalable,

Qualifications

• Proven experience as a Content Strategist within a digital, creative, or experience design agency.
• Strong experience on website, product, or platform redesigns.
• Understanding of UX content strategy, information architecture, taxonomy, and content modelling.
• Experience conducting content audits and translating findings into strategic recommendations.
• Comfortable working within multidisciplinary product teams alongside UX, UI, Product, Research and Technology.
• Strong client-facing and presentation skills, with the ability to explain and defend strategic decisions.

Responsibilities

• Develop and execute content strategies for digital products and platforms, focusing on redesign initiatives.
• Conduct content audits and gap analyses to evaluate content and identify improvements.
• Define content hierarchy, IA, taxonomy, and navigation with UX teams.
• Translate user needs and business objectives into clear content recommendations.
• Create content models, frameworks, guidelines, and governance standards scalable across platforms.
• Collaborate with UX/UI Design, Product, Research, and Development teams throughout the product lifecycle.
• Use research, analytics, and user insights to inform content decisions.
• Present strategic recommendations and justify content decisions to clients and senior stakeholders.
• Ensure content is clear, accessible, and aligned with the overall user experience.

Skills

Content strategy

UX content strategy

Information architecture

Taxonomy

Content audits

User insights

Stakeholder communication

Presentation skills

Cross-functional collaboration

Job description

Our client, a leading digital experience and creative agency, is looking for a Content Strategist to support a large-scale product and platform redesign. This role is ideal for someone who understands how content, UX, and product strategy come together to create intuitive and engaging digital experiences. The Content Strategist will work closely with UX/UI Designers, Product Managers, Researchers, and client stakeholders to assess existing content, define content strategy, and shape how information is structured and presented across the redesigned experience.

Key Responsibilities

• Develop and execute content strategies for digital products and platforms, with a focus on redesign and transformation initiatives.
• Conduct content audits and gap analyses to evaluate existing content and identify opportunities for improvement.
• Define content hierarchy, information architecture, taxonomy, and navigation in partnership with UX teams.
• Translate user needs and business objectives into clear, actionable content recommendations.
• Create content models, frameworks, guidelines, and governance standards that can scale across a digital platform.
• Partner closely with UX/UI Design, Product, Research, and Development teams throughout the product lifecycle.
• Use research, analytics, and user insights to inform content decisions.
• Present strategic recommendations and confidently communicate the rationale behind content decisions to clients and senior stakeholders.
• Ensure content is clear, consistent, accessible, and aligned with the overall user experience.

Ideal Candidate

• Proven experience as a Content Strategist within a digital, creative, or experience design agency.
• Strong experience working on website, product, or platform redesigns.
• Understanding of UX content strategy, information architecture, taxonomy, and content modelling.
• Experience conducting content audits and translating findings into strategic recommendations.
• Comfortable working within multidisciplinary product teams alongside UX, UI, Product, Research, and Technology.
• Strong client-facing and presentation skills, with the ability to explain and defend strategic decisions.
• Able to balance user needs, business objectives, and technical considerations.
• Experience working in fast-paced, collaborative agency environments is highly preferred.