Associate Content Analyst

Critical Mass; Calgary; On-site; CAD 55,000 - 60,000; Full time

Job summary

Critical Mass is seeking a Content Analyst to support the creation and distribution of compelling content for client initiatives. You will analyze, organize and position content, run audits, and help shape channel strategies while thriving in a fast-paced agency environment.

You’ll collaborate with teams, maintain governance documents, and develop messaging, copy direction and style guidelines. Strong writing, proofreading and analytical skills are essential.

Qualifications

• 2–3 years in content management strategy or related fields.
• Strong proofreading and writing skills.
• Experience analyzing and organizing content.
• Excellent communication and critical thinking.
• Detail-oriented with deadlines and quality standards.

Responsibilities

• Current state analysis of client digital properties including content audits, gap analysis and heuristic evaluations.
• Research, including competitive audits, social audits, search audits, and analytics analysis.
• Preparing and presenting research summaries and reports.
• Mapping current state content back to new experiences and designs.
• Creating and maintaining content organization documents and deliverables.
• Helping to research, develop and document channel strategies and distribution plans.
• Helping to develop messaging, copy direction and style guidelines.
• Creating and maintaining content governance documentation.
• Show creative thinking and complete assignments rapidly, while demonstrating an attention to detail.

Skills

Content management

Content strategy

Analytics

Copywriting

Editing

Communication

Attention to detail

Job description

Job Description

Are you obsessed with supporting the creation and distribution of compelling content? You know the importance of using content to support a client’s business goals and their customers’ information needs. Your hunger for learning content strategy comes from your analytical, organizational, and creative skills. As a budding Content Analyst professional at Critical Mass, you’ll have the opportunity to help guide the process of developing, organizing and positioning the best content possible. A fast-paced environment and concurrently running projects don’t faze you. You’re a fast learner who is able to emulate your peers, mentors and managers. You work hard on your own initiative and deliver solid work on time. You’re flexible enough to change direction on a dime and confident enough to seek expert help when you need it. You’re comfortable working through the content development process in word documents, spreadsheets and white boards. Your ability to learn and use software tools such as Figma, Excel, Powerpoint, Keynote, Word will ensure that you’re creating professional quality deliverables.

Agency

Critical Mass

Job Function

Technology

Job Subfunction

IT Operations

Job Description

Are you obsessed with supporting the creation and distribution of compelling content? You know the importance of using content to support a client’s business goals and their customers’ information needs. Your hunger for learning content strategy comes from your analytical, organizational, and creative skills. As a budding Content Analyst professional at Critical Mass, you’ll have the opportunity to help guide the process of developing, organizing and positioning the best content possible. A fast-paced environment and concurrently running projects don’t faze you. You’re a fast learner who is able to emulate your peers, mentors and managers. You work hard on your own initiative and deliver solid work on time. You’re flexible enough to change direction on a dime and confident enough to seek expert help when you need it. You’re comfortable working through the content development process in word documents, spreadsheets and white boards. Your ability to learn and use software tools such as Figma, Excel, Powerpoint, Keynote, Word will ensure that you’re creating professional quality deliverables.

You Will

• Current state analysis of client digital properties including content audits, gap analysis and heuristic evaluations.
• Research, including conducting competitive audits, social audits, search audits, and analytics analysis.
• Preparing and presenting research summaries and reports.
• Mapping current state content back to new experiences and designs.
• Creating and maintaining content organization documents and deliverables.
• Helping to research, develop and document channel strategies and distribution plans.
• Helping to develop messaging, copy direction and style guidelines.
• Creating and maintaining content governance documentation.
• Show creative thinking and complete assignments rapidly, while demonstrating an attention to detail.

You Have

• 2-3 years in content management strategy, content operations, technical content architecture, or content analysis
• Keen to develop better knowledge of Content Strategy best practices and the tools used to create deliverables while meeting deadlines.
• Strong proofreading, copyediting, and writing skills.
• Solid understanding of grammar rules.
• Experience or interest in analyzing and organizing content.
• Strong interpersonal skills.
• Experience or interest in, interpreting analytics, metrics, and user data.
• Great communicator and critical thinker.
• Attention to detail.
• Able to discuss, defend and debate concepts with team members.
• Participate in creative brainstorming and strategic execution.
• Flexibility to deal with ambiguity and constant changes in an extremely fast-paced environment. $55,000-$60,000

$55,000-$60,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/