Creative Lead, Copy & Operations

Sobeys; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Sobeys in Toronto is seeking a Creative Lead, Copy & Operations to unite strong creative thinking with exceptional copy across digital, print and campaigns. You will steer content strategy, turn briefs into actionable work, and optimize processes for the in-house team and cross-functional partners.

Lead high-quality copy, mentor writers, and ensure the brand voice remains consistent while aligning with business goals.

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field; experience managing creative projects/workflows.
• 5+ years of experience in creative concepts/strategies or related role; leadership experience is a plus.
• Strong portfolio showcasing copy across digital, print, and social.
• Experience managing in-house creative teams or fast-paced marketing environments; able to juggle multiple briefs/timelines.

Responsibilities

• Collaborate with marketing, design, and creative teams to develop messaging strategies for integrated campaigns.
• Review, edit, and uphold brand guidelines; mentor copywriters and raise creative quality.
• Lead messaging direction and ensure data-informed, audience-focused content that drives engagement.
• Act as content strategy advisor, researching market trends and tailoring messages for diverse audiences.
• Maintain brand voice consistency across channels and manage workflow for briefs from kickoff to delivery.

Skills

Copywriting

Team leadership

Brand voice

Project management

Stakeholder management

Education

Bachelor's degree in English/Journalism/Marketing

Tools

Asana

Box

Job description

Ready to Make an Impact? We’re looking for a Creative Lead, Copy & Operations who brings together strong creative thinking, exceptional copywriting and the ability to keep a busy in-house creative team moving. In this role, you’ll lead creative content strategy and execution: Spearhead the creation of compelling, high-quality copy for a diverse range of platforms including digital (websites, email campaigns, social media), print, advertising, and more. Ensure all messaging aligns with brand voice and business goals while elevating the overall creative direction. You’ll be equally comfortable turning briefs into actionable work, manage priorities and resourcing, and establish processes that make it easier for creative teams and cross-functional partners to work efficiently together.

Responsibilities

• Collaborate on high-stakes, complex projects: Work closely with creative, marketing, and design teams to conceptualize and develop innovative messaging strategies for integrated marketing campaigns. Ensure all copy integrates seamlessly to create cohesive, impactful narratives.
• Provide expert-level guidance: Review, edit, and oversee all copy, ensuring accuracy, consistency, and alignment with brand guidelines. Mentor and provide feedback to copywriters, raising the bar for creative quality across the team.
• Strategic leadership and creative direction: Develop and execute messaging strategies that are data-informed and audience-focused, driving engagement and supporting business objectives. Lead brainstorming sessions and collaborate with cross-functional teams to translate ideas into powerful, results-driven creative content.
• Subject matter expertise: Act as a trusted advisor on content strategy, providing insights on audience behavior, market trends, and best practices. Conduct research to understand various market segments, tailoring messaging to resonate with different audiences and maximize impact.
• Drive consistency and brand voice: Ensure that the brand’s voice is maintained and enhanced across all channels, establishing consistency in tone, messaging, and style. You will be the key guardian of the brand’s identity, setting the tone for all written content.
• Stakeholder engagement: Work with key stakeholders, including marketing directors, product managers, and external partners, to gather requirements, present copy concepts, and incorporate feedback into final deliverables. Balance creative freedom with business objectives, ensuring copy aligns with strategic goals.
• Oversee the intake and day-to-day management of creative briefs from kickoff through delivery. Assess project requirements, establish timelines, assign work to the appropriate creative teams and proactively manage priorities, dependencies and feedback to keep projects moving.
• Act as a key owner of creative workflow and asset-management platforms, including Asana and Box, ensuring projects, briefs, timelines and final assets are organized, accurate and accessible. Establish and maintain best practices for how the team uses these tools.
• Identify opportunities to improve how work moves through the in-house creative team. Develop and implement processes, templates and ways of working that improve visibility, collaboration and efficiency while reducing unnecessary steps and bottlenecks.

What you have to offer:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field, including experience managing creative projects and workflows.
• 5+ years of experience in creative concepts and strategies or a related role, with a proven track record of creating successful marketing content. Experience in a senior or leadership capacity is a plus.
• Strong portfolio showcasing a diverse range of high-quality copy across various channels, including digital, print, and social media.
• Demonstrated experience managing creative projects within an in-house creative team, agency or fast-paced marketing environment, with the ability to manage multiple briefs, stakeholders and timelines simultaneously.
• Strong organizational and communication skills, with the ability to balance creative excellence with deadlines, resources and changing business priorities.

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